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Idiot

Published/Aired: 
August 2009
Description: 

Residue is evil. Stop it.

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Creative Directors: Eric Baldwin, Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Photographer: Chris Buck

Comments (11)

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Highest Rated

Guest's picture
Guest

I actually did an essay on this ad, and actually, if you look at it, it's quite a brilliantly executed ad, especially the mans body language, and the colours used.

Peterrr's picture
Peterrr
Activity Score 108

used....

alexander_bickov's picture
alexander_bickov
Activity Score 3279

disgusting ad

thefakehuman's picture
thefakehuman
Activity Score 410

i fully agree...all these ads are fukin disgusting

- Life Feeds on Life -

Dev Kumar's picture
Dev Kumar
Activity Score 834

Grotesque...

Reality Check's picture
Reality Check
Activity Score 2539

alexander_bickov, thefakehuman and Dev Kumar says: disgusting.

Reality Check counters: That's precisely the point.

The campaign is funny, and a little freaky.

8/10

Disco Munky's picture
Disco Munky
Activity Score 3890

These are frickin stupid. Who the fuck cares about residue under their arms? Seriously? If you do, then you need to go take a good long hard look in the mirror, because you're a tool.

And why are they saying that they're idiots and stupid? If he used deodorant but it left residue then it's hardly his fault.

I'd like to see an ad for tampons where it's just images of seats and they have blood stains on them that say "the stupid bitch should have used Bodyform" or some other rubbish.

These ads were made by fools, for fools. Not even 1/10.

Doin' it for the points

Guest's picture
Guest

look at her... damn!

Guest's picture
Guest

Idiot copy. worth only by the yellow bikini woman.

Guest's picture
Guest

i agree with disco munky
i understand that the tactic used here is the creation of fear amongst image conscious men, of how deodorant residue can negatively impact your life, but it seems a little over-done to the point of irrelevance.

calling people names because they are not using your product isn't clever, it's lazy.

Guest's picture
Guest

that's not even an insight

Guest's picture
Guest

I actually did an essay on this ad, and actually, if you look at it, it's quite a brilliantly executed ad, especially the mans body language, and the colours used.

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