Old Spice: Idiot

Residue is evil. Stop it.

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Creative Directors: Eric Baldwin, Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Photographer: Chris Buck

11 comments

Peterrr's picture
Peterrr
108 pencils

used....

thefakehuman's picture
thefakehuman
410 pencils

i fully agree...all these ads are fukin disgusting

- Life Feeds on Life -

Dev Kumar's picture
Dev Kumar
834 pencils

Grotesque...

Reality Check's picture
Reality Check
1862 pencils

alexander_bickov, thefakehuman and Dev Kumar says: disgusting.

Reality Check counters: That's precisely the point.

The campaign is funny, and a little freaky.

8/10

Disco Munky's picture
Disco Munky
3900 pencils

These are frickin stupid. Who the fuck cares about residue under their arms? Seriously? If you do, then you need to go take a good long hard look in the mirror, because you're a tool.

And why are they saying that they're idiots and stupid? If he used deodorant but it left residue then it's hardly his fault.

I'd like to see an ad for tampons where it's just images of seats and they have blood stains on them that say "the stupid bitch should have used Bodyform" or some other rubbish.

These ads were made by fools, for fools. Not even 1/10.

Doin' it for the points

Guest's picture
Guest

look at her... damn!

Guest's picture
Guest

Idiot copy. worth only by the yellow bikini woman.

Guest's picture
Guest

i agree with disco munky
i understand that the tactic used here is the creation of fear amongst image conscious men, of how deodorant residue can negatively impact your life, but it seems a little over-done to the point of irrelevance.

calling people names because they are not using your product isn't clever, it's lazy.

Guest's picture
Guest

that's not even an insight

Guest's picture
Guest

I actually did an essay on this ad, and actually, if you look at it, it's quite a brilliantly executed ad, especially the mans body language, and the colours used.

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