Old Spice: Fiji

Become one of the freshest smelling places on earth.
Old Spice

Advertising Agency: Wieden + Kennedy, Portland, USA
Chief Creative Officer: Dan Wieden
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Jason Bagley, Eric Baldwin
Art Directors: Craig Allen, Eric Kallman
Copywriters: Eric Kallman, Craig Allen
Planner: Britton Taylor
Account Manager: Jordan Muse
Account Supervisor: Michael Dalton
Art Buyer: Heather Smith-Harvey
Photographer: Hugh Kretschmer
Typographer: Cathy Ormerod


everartz's picture
7611 pencils

not bad, but the minute you see it for the first time you go like: HA?

| Everartz |

pez's picture
1800 pencils

Do we need to love everything that Old Spice creates now?... I don't like this... it's not fun, and looks old.

sirvan's picture
29870 pencils

So why give it so many stars?


"I love some things, and don't love some other things."

pez's picture
1800 pencils

I've done wrong, I wanted to give 5

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