Old Spice: Fiji

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Old Spice

Advertising Agency: Wieden + Kennedy, Portland, USA
Chief Creative Officer: Dan Wieden
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Jason Bagley, Eric Baldwin
Art Directors: Craig Allen, Eric Kallman
Copywriters: Eric Kallman, Craig Allen
Planner: Britton Taylor
Account Manager: Jordan Muse
Account Supervisor: Michael Dalton
Art Buyer: Heather Smith-Harvey
Photographer: Hugh Kretschmer
Typographer: Cathy Ormerod

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4 comments

everartz's picture
everartz
7613 pencils

not bad, but the minute you see it for the first time you go like: HA?

| Everartz |

pez's picture
pez
1733 pencils

Do we need to love everything that Old Spice creates now?... I don't like this... it's not fun, and looks old.

sirvan's picture
sirvan
29870 pencils

So why give it so many stars?

+++

"I love some things, and don't love some other things."

pez's picture
pez
1733 pencils

I've done wrong, I wanted to give 5

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