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Arms, Rocker

Agency: 
Published/Aired: 
October 2012
Description: 

Pure man scent

Advertising Agency: Proximity, Santiago, Chile
Executive Creative Director: Marcelo Con
Creative Director: Fernando Cuevas
Art Directors: Rodrigo Portales, Alexis Ávalos
Copywriter: Fernando Cuevas
Photographer / Retouching: Bside
Account Managers: Matias Brown, Natalia Rosati

Comments (14)

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Highest Rated

mitali prasad's picture
mitali prasad
Activity Score 458

are they trying to say that men are macho? please explain guys,,,

pierrelastname's picture
pierrelastname
Activity Score 2869

nothing really fresh

feysal's picture
feysal
Activity Score 2561

i like the layout and direction of the campaign

groovy baby!

bate_palmas's picture
bate_palmas
Activity Score 1479

Terribly uninteresting, this campaign. Just a very basic art idea.

Also, consider the takeout: who would want to smell like a boxer, for example?

miko1aj's picture
miko1aj
Activity Score 3086

hey – don't be so cruel. This idea is maybe not a nobel prize, but it's kinda good. Plus it is greatly crafted.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Nowhere near the 'global' campaign standard. Surprising that they've gone with this.

The Jobless Writer
Will Think for Salary

VampAd's picture
VampAd
Activity Score 1151

Nice set.

Temple's picture
Temple
Activity Score 11337

Interesting to learn that the perception of a "pure man" in Chile is that of a B-movie criminal.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

lol

alausa's picture
alausa
Activity Score 1420

Cruel cruel Temple.

Rt_solo91's picture
Rt_solo91
Activity Score 119

nice and simple, just like us men.

kleenex's picture
kleenex
Activity Score 43493

nice direction.

phillsucks's picture
phillsucks
Activity Score 131

Oh shit...

AD-rian's picture
AD-rian
Activity Score 261

Idea is a bit weak in my opinion. Art direction is decent.

mitali prasad's picture
mitali prasad
Activity Score 458

are they trying to say that men are macho? please explain guys,,,

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