Old Spice: Arms, Rocker

Pure man scent

Advertising Agency: Proximity, Santiago, Chile
Executive Creative Director: Marcelo Con
Creative Director: Fernando Cuevas
Art Directors: Rodrigo Portales, Alexis Ávalos
Copywriter: Fernando Cuevas
Photographer / Retouching: Bside
Account Managers: Matias Brown, Natalia Rosati
Published: October 2012

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pierrelastname's picture
2869 pencils

nothing really fresh

feysal's picture
2162 pencils

i like the layout and direction of the campaign

groovy baby!

bate_palmas's picture
1479 pencils

Terribly uninteresting, this campaign. Just a very basic art idea.

Also, consider the takeout: who would want to smell like a boxer, for example?

miko1aj's picture
3097 pencils

hey – don't be so cruel. This idea is maybe not a nobel prize, but it's kinda good. Plus it is greatly crafted.

Roger Keynes's picture
Roger Keynes
5497 pencils

Nowhere near the 'global' campaign standard. Surprising that they've gone with this.

Will Think for Salary

VampAd's picture
1153 pencils

Nice set.

Temple's picture
9621 pencils

Interesting to learn that the perception of a "pure man" in Chile is that of a B-movie criminal.

Nike Diesel's picture
Nike Diesel
13339 pencils


alausa's picture
1414 pencils

Cruel cruel Temple.

Rt_solo91's picture
119 pencils

nice and simple, just like us men.

kleenex's picture
25612 pencils

nice direction.

phillsucks's picture
133 pencils

Oh shit...

AD-rian's picture
261 pencils

Idea is a bit weak in my opinion. Art direction is decent.

mitali prasad's picture
mitali prasad
408 pencils

are they trying to say that men are macho? please explain guys,,,

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