Old Spice: Arms, Rocker

Pure man scent

Advertising Agency: Proximity, Santiago, Chile
Executive Creative Director: Marcelo Con
Creative Director: Fernando Cuevas
Art Directors: Rodrigo Portales, Alexis Ávalos
Copywriter: Fernando Cuevas
Photographer / Retouching: Bside
Account Managers: Matias Brown, Natalia Rosati
Published: October 2012

Related videos by Shutterstock

14 comments

pierrelastname's picture
pierrelastname
2869 pencils

nothing really fresh

feysal's picture
feysal
2219 pencils

i like the layout and direction of the campaign

groovy baby!

bate_palmas's picture
bate_palmas
1479 pencils

Terribly uninteresting, this campaign. Just a very basic art idea.

Also, consider the takeout: who would want to smell like a boxer, for example?

miko1aj's picture
miko1aj
3097 pencils

hey – don't be so cruel. This idea is maybe not a nobel prize, but it's kinda good. Plus it is greatly crafted.

Roger Keynes's picture
Roger Keynes
5498 pencils

Nowhere near the 'global' campaign standard. Surprising that they've gone with this.

Will Think for Salary

VampAd's picture
VampAd
1153 pencils

Nice set.

Temple's picture
Temple
9621 pencils

Interesting to learn that the perception of a "pure man" in Chile is that of a B-movie criminal.

Nike Diesel's picture
Nike Diesel
13339 pencils

lol

alausa's picture
alausa
1414 pencils

Cruel cruel Temple.

Rt_solo91's picture
Rt_solo91
119 pencils

nice and simple, just like us men.

kleenex's picture
kleenex
26796 pencils

nice direction.

phillsucks's picture
phillsucks
133 pencils

Oh shit...

AD-rian's picture
AD-rian
261 pencils

Idea is a bit weak in my opinion. Art direction is decent.

mitali prasad's picture
mitali prasad
408 pencils

are they trying to say that men are macho? please explain guys,,,

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments