Old Spice: Arms, Mechanic

Pure man scent

Advertising Agency: Proximity, Santiago, Chile
Executive Creative Director: Marcelo Con
Creative Director: Fernando Cuevas
Art Directors: Rodrigo Portales, Alexis Ávalos
Copywriter: Fernando Cuevas
Photographer / Retouching: Bside
Account Managers: Matias Brown, Natalia Rosati

October, 2012


fractalrene's picture
1504 pencils

why would you want to smell like in the middle of a concert, the second round or like a greased guy at five o'clock?
give it another try. you already have a good proposition in the text.

feysal's picture
2561 pencils

i feel it...the smell is manly not that it smells like the greasy hand...don't take it literally but to some extent fractalrene has a point

groovy baby!

andylefty's picture
4535 pencils

feels in tune with old spice. its fine.

hasalaka.th's picture
288 pencils

like the other two.

ajx's picture
116 pencils

Who needs OldSpice to smell like someone's armpit? Weak idea.

deja fuck

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