Old Spice: Arms, Boxer

Pure man scent

Advertising Agency: Proximity, Santiago, Chile
Executive Creative Director: Marcelo Con
Creative Director: Fernando Cuevas
Art Directors: Rodrigo Portales, Alexis Ávalos
Copywriter: Fernando Cuevas
Photographer / Retouching: Bside
Account Managers: Matias Brown, Natalia Rosati
Published: October 2012

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3 comments

pierrelastname's picture
pierrelastname
2869 pencils

nothing new

mark3r's picture
mark3r
1940 pencils

I agree it's nothing innovative but it works. Solid art direction.

:::MARK3R:::

mitali prasad's picture
mitali prasad
408 pencils

i dint; get the ad,,,what;s the connection between old spice and boxing??

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