Old Spice: Arms, Boxer

Pure man scent

Advertising Agency: Proximity, Santiago, Chile
Executive Creative Director: Marcelo Con
Creative Director: Fernando Cuevas
Art Directors: Rodrigo Portales, Alexis Ávalos
Copywriter: Fernando Cuevas
Photographer / Retouching: Bside
Account Managers: Matias Brown, Natalia Rosati
Published: October 2012

Related videos by Shutterstock


pierrelastname's picture
2869 pencils

nothing new

mark3r's picture
1940 pencils

I agree it's nothing innovative but it works. Solid art direction.


mitali prasad's picture
mitali prasad
408 pencils

i dint; get the ad,,,what;s the connection between old spice and boxing??

Log in or register to post comments