Old: Bugger all

I love this campaign. It makes me want to drink and get old.

Really, the photos are fantastic. Hilarious headlines. Color touches are spot on. And the old-school font drives it home.

Uumm.... hello?

Way to rip.

Did Ambassador Scotch do this concept first?

It's a different concept.

Old beer says it's good to be old.

Ambassador says it's a different era.

Doesn't make me want to get old or drink old beer. Who is this pitching at.. nearly old people or young people? It just comes off as a little bit forced. An execution for the sake of using a pun, not for the product's sake.

it's fantastic.

Love it. Great art direction, too.