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Old: Bugger all

Old: Bugger all
Your rating: None Average: 7 (2 votes)

Agency: Saatchi&Saatchi, Sydney
Creative Director: Nobby
Copywriter: Luke Chess
Art Director: Vince Lagana
Photographer: Matt Hoyle
Typographer: Nic Buckingham, Vince Lagana

8 Comments

writergeekdez's picture 287 pencils

I love this campaign. It makes me want to drink and get old.

Really, the photos are fantastic. Hilarious headlines. Color touches are spot on. And the old-school font drives it home.

Guest's picture

Uumm.... hello?

Way to rip.

pindaro's picture 538 pencils

uummm...not even close!

Guest's picture

Did Ambassador Scotch do this concept first?

ivan's picture

It's a different concept.

Old beer says it's good to be old.

Ambassador says it's a different era.

vinylsofa's picture 42 pencils

Doesn't make me want to get old or drink old beer. Who is this pitching at.. nearly old people or young people? It just comes off as a little bit forced. An execution for the sake of using a pun, not for the product's sake.

chippery's picture 98 pencils

it's fantastic.

bdragule's picture 26 pencils

Love it. Great art direction, too.

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