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Olay: Young

Olay: Young
Your rating: None Average: 5.1 (16 votes)

Keeping women young since 1970.

Advertising Agency: Saatchi and Saatchi
Creative Director: Suhas parab, Shormishta mukharji
Art Director: Vihar Patkar
Copywriter: Thoppil Paul
Photographer: Suresh Natarajan
Other additional credits: Vinayak Kurade
Published: December 2007

12 Comments

blacksmurf's picture 196 pencils

If the model is the same, just adapted to the 70's ads, this ad i sh*t.
if the model is really look like the one of the 1970 ad, great ad.

easy to say "art director".

SeanMartin's picture

I'm sorry: I dont quite understand what's being portrayed here. If the ad on the right is to just be an echo of the one on the left, how would the reader know? The ad on the left is clearly shot from an issue of the time (look at the rolled page next to it), so what's going on here aside from an agency showing off and IMHO failing miserably at it?

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

bvital's picture 192 pencils

not impressive, try hard

Guest commenter's picture

"Spa Reine" did it... and they had the real model from back "then". so... that one was actually good.

Guest commenter's picture

"Spa Reine" did it... and they had the real model from back "then". so... that one was actually good.

superfel's picture 51 pencils

It´s not great, but I like it.

STRTLRS's picture 1590 pencils

Guess they fount instead of fountain back in the distant past. This whole thing is a mess. The Photoshop, the photography, the product placement, the layout, everything. Saatchi my ass.

www.storytellerscreative.com

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jimkuz's picture 318 pencils

Brilliant. Best ad I've seen in weeks.
OLAY has kept the model from the past (40's, 50's, 60's?) looking almost the same in the present day ad. I love it.

Guest commenter's picture

THX for explaining..
Guess you haven't seen ads in weeks....

Guest's picture

agree with u

DengueFever's picture 148 pencils

Not "brilliant" but it works. Like it

Guest commenter's picture

you failed at photoshop!
Saactchi my ass.

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