Olay: Young

Keeping women young since 1970.

Advertising Agency: Saatchi and Saatchi
Creative Director: Suhas parab, Shormishta mukharji
Art Director: Vihar Patkar
Copywriter: Thoppil Paul
Photographer: Suresh Natarajan
Other additional credits: Vinayak Kurade
Published: December 2007

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12 comments

blacksmurf's picture
blacksmurf
200 pencils

If the model is the same, just adapted to the 70's ads, this ad i sh*t.
if the model is really look like the one of the 1970 ad, great ad.

easy to say "art director".

SeanMartin's picture
SeanMartin

I'm sorry: I dont quite understand what's being portrayed here. If the ad on the right is to just be an echo of the one on the left, how would the reader know? The ad on the left is clearly shot from an issue of the time (look at the rolled page next to it), so what's going on here aside from an agency showing off and IMHO failing miserably at it?

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

bvital's picture
bvital
198 pencils

not impressive, try hard

Guest commenter's picture
Guest commenter

"Spa Reine" did it... and they had the real model from back "then". so... that one was actually good.

Guest commenter's picture
Guest commenter

"Spa Reine" did it... and they had the real model from back "then". so... that one was actually good.

superfel's picture
superfel
51 pencils

It´s not great, but I like it.

STRTLRS's picture
STRTLRS
1607 pencils

Guess they fount instead of fountain back in the distant past. This whole thing is a mess. The Photoshop, the photography, the product placement, the layout, everything. Saatchi my ass.

www.storytellerscreative.com

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I think, therefore... yeah.

jimkuz's picture
jimkuz
404 pencils

Brilliant. Best ad I've seen in weeks.
OLAY has kept the model from the past (40's, 50's, 60's?) looking almost the same in the present day ad. I love it.

Guest commenter's picture
Guest commenter

THX for explaining..
Guess you haven't seen ads in weeks....

Guest's picture
Guest

agree with u

DengueFever's picture
DengueFever
148 pencils

Not "brilliant" but it works. Like it

Guest commenter's picture
Guest commenter

you failed at photoshop!
Saactchi my ass.

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