Olay Regenerist: Ages

Gossip magazines are known for publishing the ages of celebrities right after their names. We literally hid their ages with the product, the new Olay Regenerist.

Advertising Agency: F/nazca Saatchi&Saatchi, Brazil
Chief Creative Officer: Fabio Fernandes
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Keka Morelle
Copywriter: André Faria
Advertiser's Supervisors: Juliana Azevedo, Juliana Moretti, Daniela Rodrigues
Planners: Fernand Alphen, Thiago Bersou
Account Managers: Patricia Bulhões, Andrea Almeida
Account Supervisor: André Gustavo