Olay Regenerist: Ages

Gossip magazines are known for publishing the ages of celebrities right after their names. We literally hid their ages with the product, the new Olay Regenerist.

Advertising Agency: F/nazca Saatchi&Saatchi, Brazil
Chief Creative Officer: Fabio Fernandes
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Keka Morelle
Copywriter: André Faria
Advertiser's Supervisors: Juliana Azevedo, Juliana Moretti, Daniela Rodrigues
Planners: Fernand Alphen, Thiago Bersou
Account Managers: Patricia Bulhões, Andrea Almeida
Account Supervisor: André Gustavo

Related videos by Shutterstock


CuriousPencil's picture
4227 pencils

Uber-smart way of associating celebrities with your product without paying them. This will be great until their lawyers/agents get hold of the loophole. In the meantime - excellent work.

ace85le's picture
3939 pencils

Now aint that smart. Makes me smile.



Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Glut's picture
3947 pencils

simple clever

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments