Guille's picture
36 pencils

This one is a GREAT IDEA!
Good job!

DarkSide's picture
1068 pencils

Some people say that the formula "things that look like other things" is out of fashion...
Regardless of that i believe this one is ok, not a great one, but ok.

boRn2tRy's picture
42 pencils

no !!!!

force and too try.


oshe's picture
852 pencils

Hey, isnt forced. its a good graphic game. i like it


addyhoch10's picture
2592 pencils

i was wondering if emancipated women know what an iron is... as an emancipated man, i do.
perhaps not the most sensitive and flattering way to bring across the effect of the product. but i like it.

RobMc's picture
243 pencils

i like this. sticks with the current olay style and it is not forced, it is simply a shot of the top of the bottle. ironing removes wrinkles and so does olay. i think if you read far enough into anything it can always be viewed in a bad way.

Phony Ads's picture
Phony Ads
149 pencils

I'm thinking the line "removes wrinkles" should have been near the larger image.

Fk Mikenj's picture
Fk Mikenj
197 pencils

hmm, fake ad? never seen this before

mikelite's picture
1031 pencils

snore. enough with the ads for ad people.

ivan's picture

We've got this clean white art direction style emerging for Olay, like the ad above and the recent Dubai Lynx winner Undo.

Earlier Olay ads looked like this:

I think I like the earlier style for the stronger ideas, but this clean look fits the product so well.

Ivan Raszl, admin of AotW

Christina's picture
24 pencils

This works! Definately a great idea!

Saltsea's picture
321 pencils

Thanks for writing "IRON" on the title.
I suggest writing that even for the Cannes jurors. Otherwise this ad is Un-Understandable.
BTW, my vote is 5/10

seventysixer76's picture
105 pencils

Agree. Title explains everything.

Didn't see it, and if they chose another title I still would be searching for the idea.

Rog's picture
6092 pencils

Even with the 'removes wrinkles' line?

>>>> That's not an ad. THIS is an ad.

Hand's picture
195 pencils

Agreed, without the title i would never understand this

melocoton's picture
987 pencils

Muy forzado, gracias por el titulo!

1 Nigga's picture
1 Nigga
46 pencils

Oh, C'mon man...

FPO's picture
58 pencils

Yeah, without the title, my first thought was "umm... shuffleboard? " How cool am I?

gibshellenberger's picture
157 pencils

i really had to stare and think about the piece to 'get it.' "ironing" wrinkles is just a stretch.

Doberman's picture
48 pencils

It worked very fast for me.
I like, and i think that the product´s designer should be in the credits.


Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

I got it right away, too. But in all likelihood, that's because I'm by now so used to "figuring things out visually" by piecing together both what is being said and what is being implied. But to those who aren't in the habit of solving a visual/verbal puzzle, I'm not so sure how quick this ad really is. I do see how it's a bit of a stretch...

That said, there IS an element of reward in the ad. So, when you DO get it, you're probably more likely to be entertained and remember the brand for some time.

Very clevaaaa!

During the very first semester at an ad school (ages ago!), one of the instructors told the class to
just stare at the product you're making an ad for (as an initial problem solving technique.) I always thought it was a bunch of you-know-what. But I guess now I know, after all these years, what he meant by it.

puppiepoppy's picture
1634 pencils


Rog's picture
6092 pencils

Even after two big hints?!
The line...
Olay's brand essence...

>>>> That's not an ad. THIS is an ad.

Laurent's picture
289 pencils

simple. clean. straight to the point. clever observation... well done

What the Hell's picture
What the Hell
114 pencils

simple > clean > already been done > made for advertising people > weak

KingKong's picture
10 pencils

already been done? really?

Joe76's picture
772 pencils

I think this is great. I really like it

postman's picture
951 pencils

I like this one very much, it just works for me. But I agree with Phony Ads that the copy should be bigger. (I have to admit that for a sec I thought of toasting your face in order to remove wrinkles.)

yasir's picture
22 pencils

Nifty! The idea is brilliant yet natural. Makes everything fall seamlessly together.

nifty1's picture
50 pencils

actually this looks alot more like one of them curling things. tha's what i thought of, not an iron.

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