Olay: Facelift

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Executive Creative Director: Mick Blore
Creative Director: Liam Wielopolski
Art Directors: Liam Wielopolski, Sifiso
Copywriter: Eric Wittstock
Photographer: Michael Meyersfeld

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28 comments

Plastilina's picture
Plastilina
73 pencils

First of all, this has been done.
Second, it's been done also because, as a thought, it is a first-comer.
Third, it was done better than that, and I mean the context as well. The O.R. is useless there.
Fourth, this lady is beautiful, as one of my colleagues honestly stated at first site. Does she need that?:)
Cheers.

brain123's picture
brain123
830 pencils

And Fifth, it's been done. Right?

Guest's picture
Guest

no thats seventh

lucdesaulniers's picture
lucdesaulniers
1147 pencils

OK Olay can't do it, so I use surgery ?

SellerG's picture
SellerG
14 pencils

Who did it and what year, Get your facts straight guys. It has won numerous awards and I don't think it would of if and I say if it had been done.

I love ink

iT-iS-i's picture
iT-iS-i
1721 pencils

You must be from south africa, wait you must also be from saatchi, no wait you're from Y&R. Those guys must have moved there very recently, yeah that's it - cheer leader!

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

I saw it this year in Cannes shortlist.

Very nice.

Guest's picture
Guest

and been done, done, done.

Guest's picture
Guest
Guest's picture
Guest

Noch dr Agabe vum Christian Zentner isch dr Hitler nätt zu sinene Bediänschtete gsii, aü zu Kinder, aü wänn emol ke Kamera drbii gsii isch. Diä Charaktersitte verstüünt eim am meischte, meint dr Zentner, bim e Mann, wu e kalts Härz gegeniber anonymem Schicksal gha het - gege sini Soldate, wu im Oschte halber verfrore sin, gege d Pole, wu ghungeret hän, gege d Jude, wun er het deportiäre un umbringe lo

Guest's picture
Guest

Scheferhund üs dr Wohnig husse blibt; mänkmol heb ihre Freier drno bättlet, ass dr Hund e halb Stund rii ka kumme - s Eva hets elimol erlaübt. Schiints het er sich vu sonige Fraüe, wun er unter em Bann vun ene gstande isch, aü Wohrete sage lo: Einmol heb d Eva e amerikanischi Blatte laüfe lo, dr Hitler heb ufghorcht un heb si globt, un drno heb d Eva gsait: "Jo, eso ebis het di Freind, dr Goebbels, grad verbotte". D Marion Schönemann, e Kamrädli vu dr Eva Braun, isch bim e Bsuech am Sunntig in d Kirch gange

Guest's picture
Guest

great idea!!!

Guest's picture
Guest

Oh, that's the Olay cream on her face. Well, that took me forever to figure out. I was to busy getting over the thought of someone taking a scalpel to that beautiful face.

eldeadevis's picture
eldeadevis
306 pencils

Never done that way. Awesome!

Guest's picture
Guest

I think it's great. i just want to know why it's shot in context of a surgery. Olay is something you can use in your own home to give you the results of a face lift - surely that is the idea?

Guest's picture
Guest

nice to see someone defend their work so vehemently. go gseller. go, go, go grant! which awards has it won?

Guest's picture
Guest

sour apples

Guest's picture
Guest

Simple and good

fifilo's picture
fifilo
74 pencils

It has won a Loerie, London Internation, SA ad of the Month, Eagle award ...

iT-iS-i's picture
iT-iS-i
1721 pencils

What's a loerie, Sa ad of the month and eagle award - and what the hell are they worth? Pfff

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

fifilo's picture
fifilo
74 pencils

Please google them then stab me.

eldeadevis's picture
eldeadevis
306 pencils

Traying to Answer a guy up there, I guess it is shot in context of a surgery because this cream it´s so good that doctors use it instead of a knife. Saludos

Guest's picture
Guest

I like it alot!

Guest's picture
Guest

esta hecho, hay unas iguales en Guatemala

maashookshee's picture
maashookshee
414 pencils

for me its not working at all.,. because of

: 1. the product is begin used as crop mark during a surgery
2. or the effect of it cost you a surgery.
3. surgery no matter how small it is , it's the opposite
of begin good or fine..

Guest's picture
Guest

nice one...great idea

Guest's picture
Guest

I think this ad is cool. You get the idea immediately... and honestly, what hasn't been done before...?

Guest's picture
Guest

有中文吗

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