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54 comments

dave78's picture
dave78
40 pencils

Nice but the product sucks ;)

popdistortion's picture
popdistortion
1594 pencils

Clearly advertising for advertisers but still a nice thought.

ivan's picture
ivan

Aren't all applications use this key combo for undo? Therefore Word using office girls would relate too.

Ivan Raszl, admin of AotW

popdistortion's picture
popdistortion
1594 pencils

Come to think of it... you're right. My bad. ;)
Still, it's somehow just nice. More as in average.

pixelbomb1's picture
pixelbomb1
2565 pencils

what if you use mac? apple + Z?.. I had the same idea before but for shirt. " I wish life has command Z"

Sincerely,
Arnold Santillan
714-206-2459

purplesimon's picture
purplesimon
475 pencils

Ivan, sometimes you blow me away with the insight you have.

Kudos to you for spotting this.

I loved the ad, but now you've pointed that out, it surely must win an award. Or should it? I leave it to the panel to decide...

morph's picture
morph
38 pencils

It has won an award. GP Print at Dubai Lynx Awards 2007.

Guest's picture
Guest

could you further explain you idea, i don't quite understand what you are referring to, thanks

Mtl Dave's picture
Mtl Dave
274 pencils

that's it

kalpesh78's picture
kalpesh78
2580 pencils

its a great idea...

ideas....30 minutes nahi toh free.

Sharp's picture
Sharp
216 pencils

Why the keyboard connection? What’s the relevance? Can you purchase it online? Seems like a stretch for me. Just an excuse to use an overused visual pun.

Mtl Dave's picture
Mtl Dave
274 pencils

that's true

gooshpa00's picture
gooshpa00
10 pencils

Only works for Apple-users.

Not a real ad anyway.

Minimum's picture
Minimum
1496 pencils

yeah...windows doesn't have a Control key. THINK MAN!
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Fractal Rene's picture
Fractal Rene
65 pencils

hmmm... windows has a ctrl key... mac uses the apple/command key.
anyway... its a good ad.

rotten mutton's picture
rotten mutton
55 pencils

Agreed... the abovesaid moron must be using some fascinating Vietnamese tin can/bat manure hybrid computer...

Saltsea's picture
Saltsea
321 pencils

Great idea.

heemaz's picture
heemaz
8 pencils

this is a good idea, but its solely targeted to the advertising jury. I'm positive mature women in there 50-60's aren't really familiar with that shortcut.

ivan's picture
ivan

Don't you think the advertising jury will realize that? Apparently not. It was just awarded with a Grand Prix at Dubai Lynx, which is the Cannes of the Middle East.
http://www.dubailynx.com/winners/index.cfm?category=print&entryType=2

Ivan Raszl, admin of AotW

sloppy4's picture
sloppy4
1496 pencils

i need to move to dubai

Joe Harris's picture
Joe Harris
176 pencils

Hardly at Cannes level Ivan... it would be more accurate to say the Mobius Awards of Dubai

Yokel's picture
Yokel
604 pencils

Um, I think you'll find that the core group of purchasers for this product is likely in their 30's. Most women I know over thirty uses or has considered using a product like this. Mature women, on the other hand, have learned to accept their wrinkles.
This ad is spot on!

ivan's picture
ivan

Sounds reasonable.

Ivan Raszl, admin of AotW

sloppy4's picture
sloppy4
1496 pencils

hackneyed art director masterbation.

my friend had a similar idea in his book literally 10 years ago. and he's a hack.

(command) - s with a tree
(command) - f with a peace symbol
etc, etc, zzz

Tim Weasle's picture
Tim Weasle
72 pencils

I think I know that guy. Won a few awards with that ad for the online donations to save the rain forests. Even used the 'apple command' S.

Boony wants a beer's picture
Boony wants a beer
380 pencils

Even Apple were beaten to that. Have a look in the D&AD Annual from 2004 (the one with the hologram thing on the front). O&M Frankfurt did a book called "The Death of the Mouse" which was designed to teach people all the keyboard shortcuts. They used things like Osama bin Laden for "apple f" and a car wrapped around a tree for "apple z".

leftfield's picture
leftfield
165 pencils

It won the grand prix at the Lynx awards.

Whot a joke!!!!!!

No fixed abode's picture
No fixed abode
380 pencils

What a pity about those Mac ads. This is a really cool idea. But still, if barcodes can win the titanium you can be fairly sure this will win anyways.

Corona Raymaker's picture
Corona Raymaker
549 pencils

This must be fake.

Rog's picture
Rog
6094 pencils

I don't care if it's a virus!
I like this a lot.
And you very soon realise just how many women will get it.
Lovely thinking... that improves with age.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

happy angel's picture
happy angel
56 pencils

nice idea! i like it

snowman's picture
snowman
66 pencils

the FORCE is very strong in this ad.

Rog's picture
Rog
6094 pencils

explain yourself, you must...

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

sakibafridi's picture
sakibafridi
167 pencils

My issue with it is that the target audience for age defying/reversing cream are older women. Older women in the middle east are NOT familiar with the concept of CTRL-Z. Hence office word-using girls aren't necessarily the primary audience. Besides that, it's nice and simple. Nothing will ever beat 'Tock Tick' though.

Rog's picture
Rog
6094 pencils

Tock. Tick.
Damn, that's sharp. I hadn't heard/seen that Olay ad.

We've got to think beyond the stereotypical office girl, though.
Few western women would be unfamailiar with computers...
and fewer would be disinterested in the benefit of Olay.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

Yokel's picture
Yokel
604 pencils

Believe me, the target audience is NOT older women. We're talking the 30-somethings here. And they know Ctrl+Z

Shut Theory's picture
Shut Theory
515 pencils

i wanted to forward this to ivan some time ago and didnt know how... thing is, just like some guys already said, the audience is mid aged women (30 something)... although i LOVE the simplicity of this ad, but i must say, its not a matter of not knowing word, or computers, its that ull be amazed the number of computer users that dont use shortcuts at all! i still deal with people who use: menu>edit>copy for ctrl+C, and some still menu>edit>undo... the problem is with "keyboard shortcut mentality" rather than "computer use" but its great to know it won an award, it MUST!

I must add that MAC has a very little market share in the ME, so if anybody knows shortcuts at all, they all know ctrl+Z

http://shut.elmota.com

ivan's picture
ivan

Here is how to send material: http://adsoftheworld.com/contribute

Ivan Raszl, admin of AotW

Shut Theory's picture
Shut Theory
515 pencils

boy, that was fast :) dont u have a day job? i know about the "track" feature, and this is an opportunity for me to say THANK YOU to whomever came up with this brilliant idea (no, i have never seen it before)

http://shut.elmota.com

Laurent's picture
Laurent
289 pencils

i like it. nice thinking.

Piddy's picture
Piddy
82 pencils

Just Bitchin

But how did it win this year. I'd seen it some years back? Strange these awards. But nice one, though when I showed it to my wife she couldn't get it. You guys try it at home.

communicator's picture
communicator
28 pencils

Simplicity's they key word!!! It rocks!!!!!

Chocolat's picture
Chocolat
288 pencils

Sakibafridi, im with u on that one. Nothing to beat the simplicity of tock tick. that was truly awesome.

Sheesh's picture
Sheesh
14 pencils

excellent job!!

Disco Munky's picture
Disco Munky
3900 pencils

Clever idea, but I have to agree that it might have missed the target audience.

Doin' it for the points

Another People's picture
Another People
107 pencils

i use command Z.

R®'s picture
115 pencils

so olay designers use IBM???? ;)

Leandro's picture
Leandro
117 pencils

for mac users - 10

Tim Weasle's picture
Tim Weasle
72 pencils

Client must be dead after seeing all that white space.

ivan's picture
ivan

I updated the image. Now it's high res and it has the correct proportions. Much smaller objects compared to the page. The previous image was taken from the Dubai Lynx page and they posted it incorrectly.

Ivan Raszl, admin of AotW

Guest's picture
Guest

Hi PC, I'm a mac...

Guest's picture
Guest

Frankly, I have seen about a hundred variations on the ctr z theme. And twenty of them in skin care.

ERROR404's picture
ERROR404
770 pencils

i think this one misses the target group

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