Olay: Ages

Gossip magazines are known for publishing the ages of celebrities right after their names. We literally hid their ages with the product, the new Olay Regenerist.

Advertising Agency: F/nazca Saatchi&Saatchi, Brazil
Chief Creative Officer: Fabio Fernandes
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Keka Morelle
Copywriter: André Faria
Advertiser's Supervisors: Juliana Azevedo, Juliana Moretti, Daniela Rodrigues
Planners: Fernand Alphen, Thiago Bersou
Account Managers: Patricia Bulhões, Andrea Almeida
Account Supervisor: André Gustavo

June, 2011


CuriousPencil's picture
4225 pencils

Uber-smart way of associating celebrities with your product without paying them. This will be great until their lawyers/agents get hold of the loophole. In the meantime - excellent work.

ace85le's picture
3939 pencils

Now aint that smart. Makes me smile.



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Glut's picture
3937 pencils

simple clever

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