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AriesDW's picture
172 pencils

This idea takes some thinking - almost too much to grab most people within 3-5 seconds. We are designers, for the most part, so we look for the subtlties and cleverness in the piece, however, not all consumers will get it. I think the execution could be better.

Ravages's picture
842 pencils

3-5 seconds? Heh? This is a print ad, isn't it?

fifthbullet's picture
188 pencils

isn't that's all the time u have in most of the advert, including print...
now even same for some of the awards show i guess, too many thing to see in this era
u either impress in the glimpse or never

lsadunb's picture
575 pencils

Good idea. But I agree execution could be much better.

sanju ayyar's picture
sanju ayyar
22 pencils

Definitely not as exciting as the previous stuff. But not bad either. It gets tougher when the set benchmarks are high. ]
But hey, I still like it.

Life is harsh. Your tequila shouldn't be.

mrtalented's picture
2175 pencils

hey! there's one more 7 on the pack. quite daring but fails to make sense to me.

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