Olay: 58

Advertising Agency: Saatchi & Saatchi Amsterdam, Netherlands
Creative Director: Magnus Olsson
Art Director / Illustrator: Nils Taildeman
Copywriter: Menno Schipper

9 comments

bknowlden's picture
bknowlden
3647 pencils

Seems like an ad for ads sake, I like it, I just doubt a consumer would get it.

Graves™'s picture
Graves™
87 pencils

I like the idea but its really hard to read the number in it.

Mr.Top's picture
Mr.Top
728 pencils

I like it

vidya.shankaran's picture
vidya.shankaran
724 pencils

42 -- The answer to the ultimate Question?

Citizen13's picture
Citizen13
478 pencils

Dumb campaign, forced, ineffective. No apologies.

"Assume nothing, question everything."

wkanaan's picture
wkanaan
483 pencils

I think that Olay has pushed it too much with numbers...it's like all about numbers all the time. Like Brandon said, there's very little chance consumers and women would get this. I spent a lot of time on it. One execution was ok, the other didn't work. Typo sucks basically. It's a nice thought though but what's the use when it's not working at its best?

pais's picture
pais
49 pencils

Done. It is like the 'faces' campaign.

miko1aj's picture
miko1aj
3098 pencils

excellent. Old concept served from another ankle. I like that.

picktokyo's picture
picktokyo
1404 pencils

too much too much

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