Olay: 42
Correct your age.
Advertising Agency: Saatchi & Saatchi Russia
Executive Creative Director: Stuart Robinson
Art Director: Julian Suetin
Associate Art Director: Adrian Ely
Copywriter: Alina Tskhovrebova
Typographer: Lilya Absudova
16 Comments
Boring!
"Assume nothing, question everything."
comon, it's nice
http://jazarah.net/blog/
Boring? I like it!
Maybe the 47/41 doesn't work, but the other two, fix the message really good.
It's Simple! not boring
http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/
It's not a campaignable idea.
same ad, different numbers...
"Assume nothing, question everything."
....the 2nd piece is ok.but... yes boring!
i think it's ok - nice and simple !
smart,Nice and simple is boring sometime. ...its really samrt message to say being young for ever...........
I think it should be..........mistake your age........if they are seen to be 42 age being 48 age.
http://merobarema.blogspot.com
http://www.watshow.com
effective:)
http://www.watshow.com
cool
said the joker to the clown
nice idea.
I am a student.
These are great. Hate the typography, love the idea.
--
brandon
www.brandonknowlden.com
Simple & nice. I like.
http://artektracho.blogspot.com
it'd be better if they changed the number four and not number eight-
meaning: not 48 -> 42 but 82 -> 22 (for example)
i like it.
Just liked the 33/38 one, others are just ok, specially because of inconsistency in fonts.
www.graphikamaal.com
If the concept "correct your age" was a given by the brand then this is perfect, but the problem is the concept itself. The focus is all wrong, the concept should be supportive. Someone has a lot to learn from Dove PRO - Age concept. It's not about hiding who you are, or "correcting" something you can't change, it's about being comfortable with yourself and feeling the best you can in your own skin. Consumers want to feel understood, they want to relate to a brand as a friend, not be chastised by it.