Olay: 42

Olay: 42

Correct your age.

Advertising Agency: Saatchi & Saatchi Russia
Executive Creative Director: Stuart Robinson
Art Director: Julian Suetin
Associate Art Director: Adrian Ely
Copywriter: Alina Tskhovrebova
Typographer: Lilya Absudova

Your rating: None Average: 7.1 (38 votes)

Comments

Citizen13's picture
Submitted by Citizen13 on Fri, 2008-02-15 03:50.

Boring!

jazarah's picture
Submitted by jazarah on Fri, 2008-02-15 12:00.

comon, it's nice

http://jazarah.net/blog/

Pauflies's picture
Submitted by Pauflies on Fri, 2008-02-15 04:11.

Boring? I like it!
Maybe the 47/41 doesn't work, but the other two, fix the message really good.
It's Simple! not boring

http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/

Citizen13's picture
Submitted by Citizen13 on Fri, 2008-02-15 04:18.

It's not a campaignable idea.
same ad, different numbers...

wildbore's picture
Submitted by wildbore on Fri, 2008-02-15 04:19.

....the 2nd piece is ok.but... yes boring!

Submitted by izzlah on Fri, 2008-02-15 04:47.

i think it's ok - nice and simple !

Submitted by imke on Fri, 2008-02-15 04:56.

smart,Nice and simple is boring sometime. ...its really samrt message to say being young for ever...........

I think it should be..........mistake your age........if they are seen to be 42 age being 48 age.

http://merobarema.blogspot.com

Submitted by pooja gadodia on Fri, 2008-02-15 05:10.

http://www.watshow.com
effective:)

Submitted by gribovitch on Fri, 2008-02-15 06:54.

cool

said the joker to the clown

Submitted by niranjanhg on Fri, 2008-02-15 08:53.

nice idea.

Submitted by bknowlden on Fri, 2008-02-15 09:49.

These are great. Hate the typography, love the idea.
--
brandon

www.brandonknowlden.com

m í t i c o's picture
Submitted by m í t i c o on Fri, 2008-02-15 11:06.

Simple & nice. I like.

http://artektracho.blogspot.com

Submitted by Kateter on Sun, 2008-02-17 14:09.

it'd be better if they changed the number four and not number eight-
meaning: not 48 -> 42 but 82 -> 22 (for example)

Submitted by Dzsoi on Mon, 2008-02-18 11:11.

Now that would be an over-promise :)

Submitted by Kateter on Mon, 2008-02-18 13:37.

probably. but wasn't there a campaign a couple of years ago for Olay with number 61 in the middle of the ad but when you turned the page around it was 19?
so my suggestion would make it more consistent ;-)

Submitted by biabitch on Mon, 2008-02-18 03:19.

i like it.

graphikamaal's picture
Submitted by graphikamaal on Wed, 2008-02-20 05:49.

Just liked the 33/38 one, others are just ok, specially because of inconsistency in fonts.

www.graphikamaal.com

vekialvivo's picture
Submitted by vekialvivo on Wed, 2008-02-27 20:13.

If the concept "correct your age" was a given by the brand then this is perfect, but the problem is the concept itself. The focus is all wrong, the concept should be supportive. Someone has a lot to learn from Dove PRO - Age concept. It's not about hiding who you are, or "correcting" something you can't change, it's about being comfortable with yourself and feeling the best you can in your own skin. Consumers want to feel understood, they want to relate to a brand as a friend, not be chastised by it.