16 comments

Citizen13's picture
Citizen13
478 pencils

Boring!

"Assume nothing, question everything."

jazarah's picture
jazarah
1262 pencils

comon, it's nice

Pauflies's picture
Pauflies
205 pencils

Boring? I like it!
Maybe the 47/41 doesn't work, but the other two, fix the message really good.
It's Simple! not boring

Citizen13's picture
Citizen13
478 pencils

It's not a campaignable idea.
same ad, different numbers...

"Assume nothing, question everything."

wildbore's picture
wildbore
749 pencils

....the 2nd piece is ok.but... yes boring!

izzlah's picture
izzlah
227 pencils

i think it's ok - nice and simple !

imke's picture
imke
472 pencils

smart,Nice and simple is boring sometime. ...its really samrt message to say being young for ever...........

I think it should be..........mistake your age........if they are seen to be 42 age being 48 age.

pooja gadodia's picture
pooja gadodia
86 pencils
gribovitch's picture
gribovitch
43 pencils

cool

niranjanhg's picture
niranjanhg
211 pencils

nice idea.

bknowlden's picture
bknowlden
3647 pencils

These are great. Hate the typography, love the idea.

m í t i c o's picture
m í t i c o
676 pencils

Simple & nice. I like.

http://artektracho.blogspot.com

Kateter's picture
Kateter
2024 pencils

it'd be better if they changed the number four and not number eight-
meaning: not 48 -> 42 but 82 -> 22 (for example)

biabitch's picture
biabitch
298 pencils

i like it.

graphikamaal's picture
graphikamaal
111 pencils

Just liked the 33/38 one, others are just ok, specially because of inconsistency in fonts.

vekialvivo's picture
vekialvivo
32 pencils

If the concept "correct your age" was a given by the brand then this is perfect, but the problem is the concept itself. The focus is all wrong, the concept should be supportive. Someone has a lot to learn from Dove PRO - Age concept. It's not about hiding who you are, or "correcting" something you can't change, it's about being comfortable with yourself and feeling the best you can in your own skin. Consumers want to feel understood, they want to relate to a brand as a friend, not be chastised by it.

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