Olay: 40

WTF!

nicey

Number 1.

Nice campaign.
Its a rocking campaign even without those numbers.
Coz you cant guess their age with their skin.

-----
http://indianadsblog.blogspot.com/
Amit Singh

Nice execution!!! idea not sure.

This whole idea is illogical. Animals use mimicry and camouflage for protection and to hide from other animals. The patterns on animals fur or skin mimics the surrounding so that the animal looks indistinguishable from it. So why the numbers are patterns on the skin? I read it that you, the target, can mimic the environment too, by looking like 40 years old, actually being X years old. I sense some serious mental shortcut here.

The execution, however, is top.

adgoddess stop being a bitch ,,, those ads are really good because this animals are used to represent the personality of some aged women..know what i mean?.. have u heard about a cougar mom?---that is popular slang and terms in the usa ...its the meaning of the animal!... thank you.

if there's a linguistic link as well, that's a stronger connection between the visual and the meaning (though it still lacks logic a bit). english is not my first language, that's why this concept misfires for me. what about the snake woman?

So women (you're target market) are like snakes. Hmmmm very unappealing!

whatever

NOW THATS A PHAT ASS ART DIRECTION!!!

?????????????????????????????????

Olay new product for animals. yes! get one for my pet!

This idea is great and so simple, how can you guys be writing such bullshit. All its supposed to say is it hides your age, in this campaign's case it is said visually with camoflage.

Who ever retouched this is a legend.

Signed

The retoucher.