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Published/Aired: 
August 2010
Description: 

Born to fish.
Okuma. Kiwi for Fishing

Advertising Agency: Barnes, Catmur & Friends Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Creatives: Carlos Savage, Matt Weavers, Jesse Stevens
Head of Art: Crispin Schuberth
Art Director: Brad Stratton
Photographer: Mat Baker
Retoucher: Karl Baker
Account manager: Mike Wilson

Comments (14)

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Highest Rated

Guest's picture
Guest

This is great, I see it all the time by Petone and it just sticks in my head. If I was into fishing, I would probably look at buying their product cos I like the branding! Creative, and way better than the usual poster of a fish.

Citizen of the earth's picture
Citizen of the earth
Activity Score 36

I like it. the look. the typo. the old world feel. without knowing what they are selling though! hah.

TommyO's picture
TommyO
Activity Score 1866

Typo?

Guest's picture
Guest

..graphy?

elyoshiro's picture
elyoshiro
Activity Score 546

Creo que le falto darle una vuelta más a la idea.

www.yoshirosans.blogspot.com

Guest's picture
Guest

awesome

Guest's picture
Guest

Babies with beards and tattoos are ALWAYS freaky and weird... Not to mention, unoriginal...

silvi's picture
silvi
Activity Score 4172

scary

Guest's picture
Guest

stunning creativity...great look and feel to it

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

weird!!

Himanshu Prabhakar

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Give a man a fish; you have fed him for today. Teach a man to fish; you've got a competitor for your customary rights quota.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

Ah ha ha haaa! Spot on bro!

gbl's picture
gbl
Activity Score 451

weird is cool!!!!

joelapompe's picture
joelapompe
Activity Score 3830

baby looking like an adult, number 28654

Guest's picture
Guest

This is great, I see it all the time by Petone and it just sticks in my head. If I was into fishing, I would probably look at buying their product cos I like the branding! Creative, and way better than the usual poster of a fish.

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