Okuma: Pipe
Born to fish.
Okuma. Kiwi for Fishing
Advertising Agency: Barnes, Catmur & Friends Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Creatives: Carlos Savage, Matt Weavers, Jesse Stevens
Head of Art: Crispin Schuberth
Art Director: Brad Stratton
Photographer: Mat Baker
Retoucher: Karl Baker
Account manager: Mike Wilson


14 Comments
I like it. the look. the typo. the old world feel. without knowing what they are selling though! hah.
Typo?
That's me!
http://blog.tapuz.co.il/wranger
..graphy?
Creo que le falto darle una vuelta más a la idea.
www.yoshirosans.blogspot.com
Yoshiro
awesome
Babies with beards and tattoos are ALWAYS freaky and weird... Not to mention, unoriginal...
scary
stunning creativity...great look and feel to it
weird!!
Himanshu Prabhakar
Give a man a fish; you have fed him for today. Teach a man to fish; you've got a competitor for your customary rights quota.
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth
Ah ha ha haaa! Spot on bro!
weird is cool!!!!
baby looking like an adult, number 28654
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
This is great, I see it all the time by Petone and it just sticks in my head. If I was into fishing, I would probably look at buying their product cos I like the branding! Creative, and way better than the usual poster of a fish.