Advertisement

Truck

Agency: 
Published/Aired: 
May 2009
Description: 

Print advertisment created by RPM Radar, Turkey for Okey, within the category: Health.

Don't say, "It won't happen to me"

Advertising Agency: RPM Radar, Istanbul, Turkey
Creative Director: Robert Paul McMillen
Art Director: Emrah Meshur
Copywriter: Derya Banista
Photographer: Emrah Meshur

Comments (27)

Log in or register to post comments

Highest Rated

shitmonk's picture
shitmonk
Activity Score 465

this actually is perfect for the target because it's very common in Turkey where men take huge risks to prove their manhood, ( it's a competition thing, like alpha male) saying "nothings gonna happen to me" or "nothing happens to couragious men", love this series

mpared's picture
mpared
Activity Score 562

hahah they are so funny ...i love them

dimaconaffetto's picture
dimaconaffetto
Activity Score 4

So, cool! Very ingenious and fine:-)

ruSh.Me's picture
ruSh.Me
Activity Score 109

What the hell did they do first??? :D

Their branding and advertising is a total rebirth from their earlier attempts..!! http://adsoftheworld.com/media/print/okey_hot_touch_hat is their previous ad by the same agency.. And the packaging of the condom is lot better now!!

Guest's picture
Guest

genious :)

Guest's picture
Guest
Guest's picture
Guest

True inside, good ad. I like it :)

Guest's picture
Guest

The photography... I think I saw it on a funny/"how not to fix things" web... not sure

Guest's picture
Guest

"take some pix from the internet and put a product on them - because i didn`t have any idea about this product" - not really creative

mmackinven's picture
mmackinven
Activity Score 1608

Yeah I've seen a few people make 'ads' from pictures circulating from emails... I don't personally agree with it, and this direction just seems awkward.

Not ma cup a tea :)

everartz's picture
everartz
Activity Score 7609

this is funnier than the other one... indeed

| everartz |

LeeHarvey's picture
LeeHarvey
Activity Score 3045

One could find the ORIGINAL picture on several 'funny picture'sites YEARS ago. Together with pics of other hazardous situations like a forklift lifting a forklift to reach higher, and a guy in normal clothes between men in protective overalls. So is this creative? I don't think so.

federo's picture
federo
Activity Score 781

at least one HOT campaign of condoms

slowrider's picture
slowrider
Activity Score 648

c`mon - the pics are taken 1 to 1 from fun sides about working safety - this is not that creative - buargh

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

I think these are a different way of executing what is essentially a boring product, not when it's used I must ad! Although I'd prefer to go in the bath with my socks on.
Also, this campaign has many legs which can't be bad surely.
Bit bland though, seen this thinking a hundred million times before. Probably make you look then make you look away.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

True idea

NatalieM's picture
NatalieM
Activity Score 1685

This one is quicker to understand than the air conditioner ad. Good one.

slowrider's picture
slowrider
Activity Score 648

its a "no go" for creatives - to react of some copied internet pics - see the link above

one should not take life so seriously - as one will not come out of it alive.

Goblin's picture
Goblin
Activity Score 412

heheheh. Punctured tyre is one option for visual too, don't you think ?

Guest's picture
Guest

Clap Clap. Award. One Show.

Guest's picture
Guest

One could find the ORIGINAL picture on several 'funny picture'sites YEARS ago. Together with pics of other hazardous situations like a forklift lifting a forklift to reach higher, and a guy in normal clothes between men in protective overalls. So is this creative? I don't think so.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

So why did you copy my comment, dear guest? Make your own, there's enough copying done here.....

slowrider's picture
slowrider
Activity Score 648

best comment for this stolen pix

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

I still didnt understand the concept .... can someone PLEASE explain it to me ???

soulsentwine's picture
soulsentwine
Activity Score 86

The ad wants to say "By not using condom, you're taking huge risk. (like fixing the van in such dangerous position)

Guest's picture
Guest

ok, about the guy who sending original images. No need :) Company used them because of they are known images. Not good idea imo but they did that way.

shitmonk's picture
shitmonk
Activity Score 465

this actually is perfect for the target because it's very common in Turkey where men take huge risks to prove their manhood, ( it's a competition thing, like alpha male) saying "nothings gonna happen to me" or "nothing happens to couragious men", love this series

figbiti's picture
figbiti
Activity Score 4

actually it's advice for his father.. ;)

Advertisement