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OKAMI: Unmask the truth, 3

OKAMI: Unmask the truth, 3
Your rating: None Average: 4.5 (14 votes)

Advertising Agency: Lowe, Bangkok, Thailand
Executive Creative Directors: Supon Khaotong, Kittinan Sawasdee, Piya Churarakpong
Photographer: Anuchai Secharunputong
Creative Director: guthan suthiphongchai
Art Directors: Guthan Suthiphongchai, Weerawat Weerawatanakorn, Supon Khaotong
Copywriters: Anchalee Srinuanwong, Ekapol Srisuntornpinit, Kittinan Sawasdee, Piya Churarakpong, Abhijeet Dutta Ray
Via: I believe in adv

Comments

thirty6chambers's picture 1468 pencils

3 ECD, 1 CD, 3 AD, and 5 CW. WTF. the credits look like an essay. as for the idea... pass.

desailly's picture 312 pencils

Yeah, man. We should judge all work on how many people were involved in it. Want to draw up some guidelines? How about -2 points for every extra ECD, -4 if they list the account man, and -10 if some pointless waste of skin makes a pointless comment about it on an ad blog site.

What do you say?

Disco Munky's picture 3596 pencils

I think we should keep on playing "smoke out the creative team".

It's when people try to get you to lash out in defense of sub-standard work by commenting on it.

I think he won.

desailly? more like de-silly?

what what?

"stay low, move fast"

Doin' it for the points

desailly's picture 312 pencils

"de-silly"?

Don't tell me. You're an account handler that just loves to "suggest" copy ideas.

Disco Munky's picture 3596 pencils

I also win!!

"stay low, move fast"

Doin' it for the points

PhobiArt's picture 65 pencils

Oh, gosh. The shaolin guy is right, the credits look like an essay. So many wolves had caught this one rabbit?

It's a common agency practice, that everyone wants to be connected with the winning idea. Anyway, that's not the point... Why are you yapping about judging someones work? It was a SIMPLE note (and it's true, isn't it?), nobody was judging! Is it your bad conscience or just arrogance?

...I don't intend to criticize, I try to learn...

brc912's picture 105 pencils

so... It took 5 copywriters to come up with "Unmask the Truth"? Must be a union shop...

Guest commenter's picture

this is f.in great

Toro's picture 1021 pencils

Bangkok agencies are doing brilliant stuff lately.

pablito_el_del_clavito's picture 626 pencils

a few metals these shall win.

javo's picture 848 pencils

Porqué la tipa tiene esa cara? hahaha
Gran trabajo.

http://javoramirez.wordpress.com/

FreZ's picture

Using masks isn't new in ads...

artdirectoredwardbutstudiovisualizer's picture 138 pencils

And so are you ... a has been.

Guest commenter's picture

Yeah!!
Where is the idea?

Toro's picture 1021 pencils

You're kidding?

Disco Munky's picture 3596 pencils

Seriously, what is the concept?

What truth are we unmasking?

This reeks of "trying to be cool", but is actually weak as my stool.

"stay low, move fast"

Doin' it for the points

JopyCunior's picture 12 pencils

actually this is MISSION IMPOSSIBLE 1 and THE MASK

miko1aj's picture 1339 pencils

great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great.

theanc's picture 2302 pencils
Darkart99's picture

How many copywriters does it take to write a three word headline??

Guest commenter's picture

none, they're all hiding behind the art directors skills. the ads shit btw.

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