OKAMI: Unmask the truth, 3
Advertising Agency: Lowe, Bangkok, Thailand
Executive Creative Directors: Supon Khaotong
Photographer: Anuchai Secharunputong
Creative Director: guthan suthiphongchai
Art Directors: Supon Khaotong
Copywriters: Kittinan Sawasdee, Abhijeet Dutta Ray
21 Comments
3 ECD, 1 CD, 3 AD, and 5 CW. WTF. the credits look like an essay. as for the idea... pass.
Yeah, man. We should judge all work on how many people were involved in it. Want to draw up some guidelines? How about -2 points for every extra ECD, -4 if they list the account man, and -10 if some pointless waste of skin makes a pointless comment about it on an ad blog site.
What do you say?
I think we should keep on playing "smoke out the creative team".
It's when people try to get you to lash out in defense of sub-standard work by commenting on it.
I think he won.
desailly? more like de-silly?
what what?
"stay low, move fast"
Doin' it for the points
"de-silly"?
Don't tell me. You're an account handler that just loves to "suggest" copy ideas.
I also win!!
"stay low, move fast"
Doin' it for the points
Oh, gosh. The shaolin guy is right, the credits look like an essay. So many wolves had caught this one rabbit?
It's a common agency practice, that everyone wants to be connected with the winning idea. Anyway, that's not the point... Why are you yapping about judging someones work? It was a SIMPLE note (and it's true, isn't it?), nobody was judging! Is it your bad conscience or just arrogance?
so... It took 5 copywriters to come up with "Unmask the Truth"? Must be a union shop...
this is f.in great
Bangkok agencies are doing brilliant stuff lately.
a few metals these shall win.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
Porqué la tipa tiene esa cara? hahaha
Gran trabajo.
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
Using masks isn't new in ads...
And so are you ... a has been.
Yeah!!
Where is the idea?
You're kidding?
Seriously, what is the concept?
What truth are we unmasking?
This reeks of "trying to be cool", but is actually weak as my stool.
"stay low, move fast"
Doin' it for the points
actually this is MISSION IMPOSSIBLE 1 and THE MASK
great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great.
That's awesome!
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How many copywriters does it take to write a three word headline??
none, they're all hiding behind the art directors skills. the ads shit btw.