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Unmask the truth, 3

Agency: 
Published/Aired: 
November 2008
Description: 
Advertising Agency: Lowe, Bangkok, Thailand
Executive Creative Directors: Supon Khaotong
Photographer: Anuchai Secharunputong
Creative Director: guthan suthiphongchai
Art Directors: Supon Khaotong
Copywriters: Kittinan Sawasdee, Abhijeet Dutta Ray

Comments (21)

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Highest Rated

Guest commenter's picture
Guest commenter

none, they're all hiding behind the art directors skills. the ads shit btw.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

3 ECD, 1 CD, 3 AD, and 5 CW. WTF. the credits look like an essay. as for the idea... pass.

desailly's picture
desailly
Activity Score 470

Yeah, man. We should judge all work on how many people were involved in it. Want to draw up some guidelines? How about -2 points for every extra ECD, -4 if they list the account man, and -10 if some pointless waste of skin makes a pointless comment about it on an ad blog site.

What do you say?

Disco Munky's picture
Disco Munky
Activity Score 3890

I think we should keep on playing "smoke out the creative team".

It's when people try to get you to lash out in defense of sub-standard work by commenting on it.

I think he won.

desailly? more like de-silly?

what what?

"stay low, move fast"

Doin' it for the points

desailly's picture
desailly
Activity Score 470

"de-silly"?

Don't tell me. You're an account handler that just loves to "suggest" copy ideas.

Disco Munky's picture
Disco Munky
Activity Score 3890

I also win!!

"stay low, move fast"

Doin' it for the points

PhobiArt's picture
PhobiArt
Activity Score 87

Oh, gosh. The shaolin guy is right, the credits look like an essay. So many wolves had caught this one rabbit?

It's a common agency practice, that everyone wants to be connected with the winning idea. Anyway, that's not the point... Why are you yapping about judging someones work? It was a SIMPLE note (and it's true, isn't it?), nobody was judging! Is it your bad conscience or just arrogance?

brc912's picture
brc912
Activity Score 105

so... It took 5 copywriters to come up with "Unmask the Truth"? Must be a union shop...

Guest commenter's picture
Guest commenter

this is f.in great

Scam Detector's picture
Scam Detector
Activity Score 1048

Bangkok agencies are doing brilliant stuff lately.

Ad_Man's picture
Ad_Man
Activity Score 826

a few metals these shall win.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Porqué la tipa tiene esa cara? hahaha
Gran trabajo.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

FreZ's picture
FreZ

Using masks isn't new in ads...

artdirectoredwardbutstudiovisualizer's picture
artdirectoredwa...
Activity Score 136

And so are you ... a has been.

Guest commenter's picture
Guest commenter

Yeah!!
Where is the idea?

Scam Detector's picture
Scam Detector
Activity Score 1048

You're kidding?

Disco Munky's picture
Disco Munky
Activity Score 3890

Seriously, what is the concept?

What truth are we unmasking?

This reeks of "trying to be cool", but is actually weak as my stool.

"stay low, move fast"

Doin' it for the points

JopyCunior's picture
JopyCunior
Activity Score 220

actually this is MISSION IMPOSSIBLE 1 and THE MASK

miko1aj's picture
miko1aj
Activity Score 3086

great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great, great.

theanc's picture
theanc
Activity Score 2783
Darkart99's picture
Darkart99

How many copywriters does it take to write a three word headline??

Guest commenter's picture
Guest commenter

none, they're all hiding behind the art directors skills. the ads shit btw.

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