Oishi Black Tea: Pillow

Wake up!! Oishi Black Tea now with natural caffeine.

Advertising Agency: Y&R THAILAND Bangkok, Thailand
Executive Creative Director: Marcus Rebeschini
Creative Director: Phayungsak Jaruphun
Copywriter: Sittichai Okkararojkij
Account Director: Ratanawadee Lertviriyavanich
Planner: Patcharin Tanchaiekkul
Account Manager: Kanang Wichitsakonkit
Account Supervisor: Tida Vibulvanich ( Managing Partner )
Art Director: Kittisak Poonnotok
Retoucher: Marcus Thyer, Cave
Photographers: Boonsunh Chalard, Nat Sakhonbut
Agency Producer: Amornmarn Rattanarakpinyo
Production House: Sunhouse Studio

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16 comments

Guest's picture
Guest

love it. Wonderfulbeutiful

Guest's picture
Guest

Nice concept!

Guest's picture
Guest

haha great insight

alexander_bickov's picture
alexander_bickov
3279 pencils

Sleepy idea :)

bknowlden's picture
bknowlden
3647 pencils

Would make a lovely DM piece.

.nl's picture
.nl
207 pencils

One for Joe la Pompe. Done before.

http://adsoftheworld.com/media/print/pepsi_kick_pillow

Guest's picture
Guest

Yes but this already won finalist at Clio so was already done before Pepsi :) So the comment would be to Pepsi...Done Before!!

Guest's picture
Guest

this won in Cannes?

it's a joke, right?

Guest's picture
Guest
Guest's picture
Guest

Y&R vs BBDO

Guest's picture
Guest

No need to VS. Y&R already won :) Clio Finalist. Cannes Bronze. BBDO only just did the ad a few months back.

kbx911's picture
kbx911
916 pencils

omg cannes awards done before ideas

You Are What You Expect

Guest's picture
Guest

automatik you obviously are rather slow in understanding things. Oishi has won at award shows already prior to
Cannes. BBDO's work on the other hand is new and has not won anything. Thus it is unoriginal and probably inspired
from seeing the Oishi campaign at the previous shows. Please take fish oil tablets as it will make your brain work faster.

kbx911's picture
kbx911
916 pencils

ok, pops, didn't know who copied whom, but somebody obviously did, now i read the comment above which said this copied that, so why don't you put your wise ass info up there in that comment first before drilling my brains here in this comment

You Are What You Expect

Guest's picture
Guest

nice one, good concept

luciacfc's picture
luciacfc
744 pencils

good idea! but the image needs a little more work.. for example, amongst other things, the lighting makes the arms look too different..

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