OgilvyOne: The original Mad Man

OgilvyOne Australia sponsored the David Ogilvy Creative Award at the ADMA 2009 Awards, organised by the Australian Direct Marketing Association. This ad was placed in the Winners Book which was published later.

Advertising Agency: OgilvyOne, Melbourne, Australia
Creative Director: Lee Callister
Art Director: Lee Callister
Copywriter: Simon Wong
Published: April 2010

17 comments

Guest's picture
Guest

well written

Zulu-1's picture
Zulu-1
130 pencils

great STORY.

gold retriever's picture
gold retriever
15 pencils

the kind of "me too" strategy. Lame.

Guest's picture
Guest

Great !

Guest's picture
Guest

no payoff at the end.

keithstoeckeler's picture
keithstoeckeler
425 pencils

Excellent

Guest's picture
Guest

nice story......

Guest's picture
Guest

yeaaaaaaa

Hibon's picture
Hibon
3731 pencils

Ogilvy is lucky to have a "father" like that. A great man that build a great agency with great rules.With all that much easy to make a good self-promo....

Simple ideas are the best !

Guest's picture
Guest

cool cool!

Geimima's picture
Geimima
815 pencils

WPP rules..

life is a playground

Guest's picture
Guest

fantastic.

tirthomitro's picture
tirthomitro
2720 pencils

KUDOS!!

they showed me a picture & i laughed
dignity has never been photographed

mattshepherd's picture
mattshepherd
7 pencils

“You cannot bore people into buying; compromise has no place in advertising. Whatever you do, go the whole hog.”

Words to live by.

I have to say that I’m not thrilled with the concept of the piece -- the bio is great, but grounding it by whinging about a popular TV show colours it with a petty shade.

Ogilvy stands on his own; no comparisons necessary. Ironically, this profile compromises by making an appeal to a TV audience. It isn’t pure Ogilvy. It does not go the whole hog.

Creative Strategist, Lemieux Bédard

jackal hunts's picture
jackal hunts
325 pencils

Good propaganda advertising:)

Guest's picture
Guest

Oglivy was a class act. Unique. Irreplaceable. His words still stand and will forever more.

Guest's picture
Guest

Gr8 **

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