Recruitment Poster

August 2011
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A recruitment poster that takes digital job applicants to our website via a new kind of QR code. Unlike most QR codes, this one can be read from any angle, and will take them straight to a digital recruitment page on our website where they are given an email address to send their CV to. The right candidates will download the latest QR reader at on their mobiles to view.

We're building the mother of all digital armies.
Enlist here. Ogilvy

Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Directors: Simon Handford, Sandy Chan
Creative Directors: Alvin Lim, Richard Sorensen
Art Directors: Alvin Lim, Hubert Yeung
Copywriter: Richard Sorensen
Illustrator: Mask Ho
Retoucher: Nash Lee - Redworks
Business Director: Tak Chi Lee
Account Manager: Paul William Lam
Other Advertising Agency: Sue Olivier

Comments (11)

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skol101's picture
30 Activity Scores

Yep, you can't scan it with either QR droid or Mobile barcode reader -- two top QR reader application. It might work on i-nigma, hell, I'll even download it to test. But otherwise if you choose QR code structure as a template for art work, you must make sure it's readable by most popular applications, otherwise, it's just a bunch of figurines stuck within imaginary square.