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Recruitment Poster

Agency: 
Published/Aired: 
August 2011
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Description: 

A recruitment poster that takes digital job applicants to our website via a new kind of QR code. Unlike most QR codes, this one can be read from any angle, and will take them straight to a digital recruitment page on our website where they are given an email address to send their CV to. The right candidates will download the latest QR reader at http://www.i-nigma.mobi on their mobiles to view.

We're building the mother of all digital armies.
Enlist here. Ogilvy

Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Directors: Simon Handford, Sandy Chan
Creative Directors: Alvin Lim, Richard Sorensen
Art Directors: Alvin Lim, Hubert Yeung
Copywriter: Richard Sorensen
Illustrator: Mask Ho
Retoucher: Nash Lee - Redworks
Business Director: Tak Chi Lee
Account Manager: Paul William Lam
Other Advertising Agency: Sue Olivier

Comments (11)

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Highest Rated

skol101's picture
skol101
30 Activity Scores

Yep, you can't scan it with either QR droid or Mobile barcode reader -- two top QR reader application. It might work on i-nigma, hell, I'll even download it to test. But otherwise if you choose QR code structure as a template for art work, you must make sure it's readable by most popular applications, otherwise, it's just a bunch of figurines stuck within imaginary square.

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