Ogilvy: Recruitment Poster

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A recruitment poster that takes digital job applicants to our website via a new kind of QR code. Unlike most QR codes, this one can be read from any angle, and will take them straight to a digital recruitment page on our website where they are given an email address to send their CV to. The right candidates will download the latest QR reader at http://www.i-nigma.mobi on their mobiles to view.

Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Directors: Simon Handford, Sandy Chan
Creative Directors: Alvin Lim, Richard Sorensen
Art Directors: Alvin Lim, Hubert Yeung
Copywriter: Richard Sorensen
Illustrator: Mask Ho
Retoucher: Nash Lee - Redworks
Business Director: Tak Chi Lee
Account Manager: Paul William Lam
Other Advertising Agency: Sue Olivier

August 2011


mymind76's picture
7 pencils

i like it. really enjoyed it most when zoomed into the image closer.

andylefty's picture
4535 pencils

Yeah quite cool. Wonder what scale it is because the viewer needs to be able to be quite far away and up close to get the full effect.

morse's picture
17002 pencils

Really nice! Congrats

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

NicoCiego's picture
1033 pencils

Many have used the qr code. some creative, some garbage.
This is one of the better ones.

MicheleVirgilio's picture
2617 pencils

Great way to cummunicate. Good work

tracyzhang's picture
133 pencils

wow incredible detail

brookjohnston's picture
296 pencils

The only time a QR code makes sense is when you're talking to ad people. So, good stuff.

Angry Birds one was the best consumer facing executing IMO..... http://adsoftheworld.com/media/print/apple_itunes_app_store_angry_bird...

Lawson Hembree's picture
Lawson Hembree
444 pencils

Nice and appropriate use of a QR code. Well done!

stickynotes's picture
1094 pencils

It's one of the better uses of the QR code, but it doesn't seem to work.. QR-reader won't see a QR code in it..
If it really doesn't work, then it's not a good ad by a digital agency. Things that don't work, dont' work. Even if they look nice.

skol101's picture
30 pencils

Yep, you can't scan it with either QR droid or Mobile barcode reader -- two top QR reader application. It might work on i-nigma, hell, I'll even download it to test. But otherwise if you choose QR code structure as a template for art work, you must make sure it's readable by most popular applications, otherwise, it's just a bunch of figurines stuck within imaginary square.

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