Ogilvy Group Ukraine: Ogilvy on scam advertising

Advertising Agency: Ogilvy Group Ukraine
Creative Director: Will Rust
Art Director: Taras Dzendrovskii
Copywriters: Will Rust, Robin Weeks
Published: June 2009

40 comments

Guest's picture
Guest

Funny. And yet, a rip-off of its own (CA several years ago. It's even art-directed nearly the same).

Guest's picture
Guest

clearly, the blurred out number is not that of ogilvy singapore :)

Guest's picture
Guest

LOL.

Gearbox's picture
Gearbox
120 pencils

Nice! I love the little illustrations.

crisis's picture
crisis
189 pencils

Boring and self-important.

Guest's picture
Guest

a scam ad about scam ads.

ivan's picture
ivan

Is that a guess or you know it's a scam?

Ivan Raszl, admin of AotW

Guest's picture
Guest

Step #6 - Hire an English speaking proofreader to correct the grammar in your scam ad.

Guest's picture
Guest

this scam ad doesn't even follow it's own rules.

Guest's picture
Guest

a scam on scamming.

Guest's picture
Guest

Who is this actually written for? Prospective clients? If so, I'm sure there must be better ways to convince them to go to Ogilvy.

Guest's picture
Guest

L.A.M.E.

Guest's picture
Guest

What's the point of this ad? or spread? or parking lot flyer? or inside joke?

ivan's picture
ivan

To attract clients.

Ivan Raszl, admin of AotW

flurl's picture
flurl
97 pencils

To win awards

jamesrothenburg's picture
jamesrothenburg
554 pencils

Funny. But would a client care about any of it?

sirvan's picture
sirvan
29870 pencils

I'd love to see an industry-wide campaign against Scam Ads.

+++

"I love some things, and don't love some other things."

ivan's picture
ivan

I don't mind scam ads as long as they are clearly scams and not posing as real ones. Here on AotW we don't give a damn. As long as it's a good idea it goes up.

Ivan Raszl, admin of AotW

she_kai's picture
she_kai
221 pencils

i like that

Guest's picture
Guest

copy could've gone through a few more polishing stages (no deadline, infinite company resources)

Guest's picture
Guest

Good slap on the face for the awards-hungry advertising industry. Even if you think it sucks, guys, take a printout and put it up on your softboard. Might bring some sense back to your nonsense job.

shahidali's picture
shahidali
4069 pencils

EXCELLENT.
The copy tested my patience, but i got the twist at the end needed to justify my patience. Well done. I don't know what would have i done in a real life situation when it is published in the press and i'm skimming to end the newspaper in 2.5 minute.

shahid

Guest's picture
Guest

If i would take this ad serious we would have to look into the target group and the advertising promise: first of all they say you should rather work on their real clients. Point taken. But that means you will never win an award because clients - most of the time, dont know that creativity is good for them. So Packshot and big logo. No awards - which is the guarantee that you wont become the next Tony Granger or Erik Vervroegen.

That´s still ok, but with every product the consumer asks "what does it do for me" and this is where this concept get´s lame: they promise me i am not scaming. But does this mean i will do awesome work for creative clients? Big budgets? Fully integrated work to which Alex Bogusky will jerk off?

If you hate scams dont do them. If you wanna hire creatives promise them something. That´s the very first rule in advertising and you failed.

You guys wanted to sell an attitude but come on - how lame is the USP "We´re not doing scams".

Guest's picture
Guest

Besides that: Ogilvy is one of the biggest scamers on the planet. And that´s good because i pity every network creative who´s not allowed to go wild from time to time. Even if it´s for the accountants hairdresserfriend.

Guest's picture
Guest

It's hilarious that Ogilvy runs this. Have you run it past Khai Ming yet? He'd shit his designer jeans if he thought Ogilvy couldn't scam any more.

valayamadvertising's picture
valayamadvertising
244 pencils

if OGILVY says it - its correct

sagar
www.valayam.com

Guest's picture
Guest

listen to this valayamadvertising douche...just like the rest of the fickle minded mob

Guest's picture
Guest

Awards never bite me, no matter what form are they in.

Guest's picture
Guest

hehehe....

patUDAY's picture
patUDAY
436 pencils

No Comments.

UDAYpatwardhan@+91 22 98206 54722

Guest's picture
Guest

please guys, stop this crap and start working on real ads.

Guest's picture
Guest

hello watch out for scams at borisopol airport, taxi drivers in your face , food prices ,are a great rip off , get the taxi bus , from airport ,it costs 25 uah, taxi will try rip you for 400, uah, the taxi drivers harrass you when you arrive ignore them, if you want cheap food and drinks turn right on exit the main terminal and walk 200 yards too domestic terminal , all prices much cheaper even taxi too town drops to 200 uah , about 20 englisg pounds , but mini bus servise is the beat takes 40 mins , ,, marty

kant's picture
kant
130 pencils

At least, something reasonable in the industry.

Guest's picture
Guest

haha...this is a seriously well written long copy ad.

Guest's picture
Guest

love step 4. art direct it to death..
because i always do that!

African_Matt's picture
African_Matt
48 pencils

Excellent.

<>African_Element<>

AmOgodzzz's picture
AmOgodzzz
826 pencils

It's a bit self-conscious. And I got the feeling that it was more of an ad to attract new hires than to attract clients.

Guest's picture
Guest

the kings of scam should not be saying this! and ironically it's been done before! :P

Guest's picture
Guest

Did anyone else get that this is a joke? I thought it was great. A good laugh. It's not going to change the industry. Scamming is still going to happen. But there's nothing wrong with finding humour in something that everyone does now and then.

Srivatss N Iyer's picture
Srivatss N Iyer
121 pencils

Very funny and interesting

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