Ofixpres: Moby Dick

Everybody reads the same story differently

Advertising Agency: Y&R Bogotá, Colombia
Executive Creative Officers: Tito Chamorro, Victor Osorio
Chief Creative Officer: Mauricio Rocha
Creative Director: Juan Camilo Valdivieso, Oscar Muñoz
Art Director: Oscar Muñoz, Sebastian Otoya
Copywriter: Juan Camilo Valdivieso, Andres Celis
Illustrator: Juan Fernando Sierra

January 2011


MOMAni's picture
3 pencils

The copy under each picture was unnecessary...The one above the marker is already enough.

The JACK's picture
438 pencils

really???????? copy makes it more meaningful.

Glut's picture
3937 pencils

just that, not need of a copy. Really nice

Billoughsby's picture
5124 pencils

The copy gives it a meaning it would have lacked had the written line not been under each image. It's not see and say or redundancy either. It's a common-sense finishing the joke. How would I have known the guy in the boat was a voyeur and not a coward, or that the guy in the whale's mouth was seen from the POV of a widow and not a narcissist or paranoid schizophrenic? Leaving interpretation to each reader could have worked too, but personally, I prefer this. Kudos to team.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dbor's picture
1455 pencils

Too smart.

bhuvneshwar.chd's picture
989 pencils

creatively highlighted.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Diplodokus's picture
1810 pencils

Just like most Press Lions this year, a bit overdone. Especially in relation to the product.

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