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Moby Dick

Agency: 
Published/Aired: 
January 2011
Description: 

Everybody reads the same story differently

Advertising Agency: Y&R Bogotá, Colombia
Executive Creative Officers: Tito Chamorro, Victor Osorio
Chief Creative Officer: Mauricio Rocha
Creative Director: Juan Camilo Valdivieso, Oscar Muñoz
Art Director: Oscar Muñoz, Sebastian Otoya
Copywriter: Juan Camilo Valdivieso, Andres Celis
Illustrator: Juan Fernando Sierra

Comments (7)

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Highest Rated

Diplodokus's picture
Diplodokus
Activity Score 1819

Just like most Press Lions this year, a bit overdone. Especially in relation to the product.

MOMAni's picture
MOMAni
Activity Score 3

The copy under each picture was unnecessary...The one above the marker is already enough.

The JACK's picture
The JACK
Activity Score 438

really???????? copy makes it more meaningful.

Glut's picture
Glut
Activity Score 3937

just that, not need of a copy. Really nice

Billoughsby's picture
Billoughsby
Activity Score 5144

The copy gives it a meaning it would have lacked had the written line not been under each image. It's not see and say or redundancy either. It's a common-sense finishing the joke. How would I have known the guy in the boat was a voyeur and not a coward, or that the guy in the whale's mouth was seen from the POV of a widow and not a narcissist or paranoid schizophrenic? Leaving interpretation to each reader could have worked too, but personally, I prefer this. Kudos to team.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dbor's picture
dbor
Activity Score 1455

Too smart.

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

creatively highlighted.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Diplodokus's picture
Diplodokus
Activity Score 1819

Just like most Press Lions this year, a bit overdone. Especially in relation to the product.

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