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Le Petit Prince

Agency: 
Published/Aired: 
January 2011
Description: 

Everybody reads the same story differently

Advertising Agency: Y&R Bogotá, Colombia
Executive Creative Officers: Tito Chamorro, Victor Osorio
Chief Creative Officer: Mauricio Rocha
Creative Director: Juan Camilo Valdivieso, Oscar Muñoz
Art Director: Oscar Muñoz, Sebastian Otoya
Copywriter: Juan Camilo Valdivieso, Andres Celis
Illustrator: Juan Fernando Sierra

Comments (7)

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Highest Rated

dnois's picture
dnois
Activity Score 32

+1

pierrelastname's picture
pierrelastname
Activity Score 2869

and what? what the benefit?

Wordnerd's picture
Wordnerd
Activity Score 6692

agree. this is nice and all but this marker plays just a small role in this idea

Cookie_Monster's picture
Cookie_Monster
Activity Score 643

I don't agree. It proves that this marker can change the perception of the whole story.

sirvan's picture
sirvan
Activity Score 29860

I agree w/ your disagreement. While it doesn't spell out why this marker is better, it provides a great insight for the category that I haven't seen before. And sometimes, especially w/ a commodity, that's all you got.

+++

"I love some things, and don't love some other things."

dnois's picture
dnois
Activity Score 32

+1

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

good illustration.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Diplodokus's picture
Diplodokus
Activity Score 1819

Just like most Press Lions this year, a bit overdone. Especially in relation to the product.

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