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Ofixpres: Le Petit Prince

Ofixpres: Le Petit Prince
Your rating: None Average: 8.6 (40 votes)

Everybody reads the same story differently

Advertising Agency: Y&R Bogotá, Colombia
Executive Creative Officers: Tito Chamorro, Victor Osorio
Chief Creative Officer: Mauricio Rocha
Creative Director: Juan Camilo Valdivieso, Oscar Muñoz
Art Director: Oscar Muñoz, Sebastian Otoya
Copywriter: Juan Camilo Valdivieso, Andres Celis
Illustrator: Juan Fernando Sierra
Published: January 2011

7 Comments

zarski's picture 1704 pencils
zarski | Thu, 2011-06-23 04:29

and what? what the benefit?

Wordnerd's picture 6617 pencils
Wordnerd | Thu, 2011-06-23 05:14

agree. this is nice and all but this marker plays just a small role in this idea

Cookie_Monster's picture 645 pencils
Cookie_Monster | Thu, 2011-06-23 08:00

I don't agree. It proves that this marker can change the perception of the whole story.

sirvan's picture 30000 pencils
sirvan | Thu, 2011-06-23 09:43

I agree w/ your disagreement. While it doesn't spell out why this marker is better, it provides a great insight for the category that I haven't seen before. And sometimes, especially w/ a commodity, that's all you got.

+++

"I love some things, and don't love some other things."

dnois's picture 32 pencils
dnois | Tue, 2011-06-28 21:51

+1

bhuvneshwar.chd's picture 1013 pencils
bhuvneshwar.chd | Fri, 2011-06-24 00:33

good illustration.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Diplodokus's picture 1525 pencils
Diplodokus | Fri, 2011-06-24 09:47
5

Just like most Press Lions this year, a bit overdone. Especially in relation to the product.

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