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Office of Traffic Safety: Trucker Safety, 3

Office of Traffic Safety: Trucker Safety, 3
Your rating: None Average: 7.3 (27 votes)

Think of who's along for the ride. If it affects you, it affects your family.
Always buckle up.
Government of Alberta

Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Copywriter: Pierre Chan
Art Director: Nicola Pringle
Photographer: Curtis Trent
Retoucher: Grant Currie
Account manager: Cheyrl Meger

6 Comments

JeffGreenhouse's picture 296 pencils
JeffGreenhouse | Mon, 2011-01-24 08:38

Same problem with this one as the rest of the campaign. It's a lovely ad, but the key message is buried at the bottom with no sense of weight or visual urgency.

Jeff Greenhouse | http://www.JeffGreenhouse.com | http://www.201proof.com

Sophia Lambadaridis's picture 66 pencils
Sophia Lambadaridis | Mon, 2011-01-24 08:51

I completely agree.

Giovatto's picture 11 pencils
Giovatto | Tue, 2011-01-25 17:30

agreed!

http://blog.giovatto.com
twitter: @GiovattoAd
giovattoblog@gmail.com

Sophia Lambadaridis's picture 66 pencils
Sophia Lambadaridis | Mon, 2011-01-24 08:49

I think it's too designed. Way too much noise and direction. It needs to be stripped back considerably.

TiltedChairCreative's picture 513 pencils
TiltedChairCreative | Tue, 2011-01-25 00:42

Yeah, I think you said it beautifully. I also think there's too much copy. And there's not even much copy, so in this case, not much is too much. There are like three taglines!

the_lizard_king's picture 792 pencils
the_lizard_king | Wed, 2011-02-02 04:18
6

The copy needs to stand out and shout when it needs to! But over all a great concept! I really loved it!!!

And then GOD said...
Let there be creativity!!!

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