Office of Traffic Safety: Trucker Safety, 3
Think of who's along for the ride. If it affects you, it affects your family.
Always buckle up.
Government of Alberta
Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Copywriter: Pierre Chan
Art Director: Nicola Pringle
Photographer: Curtis Trent
Retoucher: Grant Currie
Account manager: Cheyrl Meger
6 comments
Same problem with this one as the rest of the campaign. It's a lovely ad, but the key message is buried at the bottom with no sense of weight or visual urgency.
Jeff Greenhouse | http://www.201proof.com | http://www.JeffGreenhouse.com
I completely agree.
agreed!
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I think it's too designed. Way too much noise and direction. It needs to be stripped back considerably.
Yeah, I think you said it beautifully. I also think there's too much copy. And there's not even much copy, so in this case, not much is too much. There are like three taglines!
The copy needs to stand out and shout when it needs to! But over all a great concept! I really loved it!!!
And then GOD said...
Let there be creativity!!!