Office of Traffic Safety: Trucker Safety, 1

Think of who's along for the ride. If it affects you, it affects your family.
Always buckle up.
Government of Alberta

Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Copywriter: Pierre Chan
Art Director: Nicola Pringle
Photographer: Curtis Trent
Retoucher: Grant Currie
Account manager: Cheyrl Meger

21 comments

morse's picture
morse
16385 pencils

Nice idea. So true as well.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
32004 pencils

I agree with you.

everartz's picture
everartz
7611 pencils

i see that this is a fresh thinking as well, and i like the art direction.. well done guys :)

| Everartz |

battlefield's picture
battlefield
49 pencils

??

Schein's picture
Schein
27 pencils

Average.

Sophia Lambadaridis's picture
Sophia Lambadaridis
64 pencils

Weak.

andyStock's picture
andyStock
666 pencils

Nice idea, but the copy feels clunky.

Lazarus's picture
Lazarus
1538 pencils

A little off the mark. Okay, a lotta off the mark.

luispiter's picture
luispiter
2756 pencils

?????

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Lovely but to who is this directed?

mr.x's picture
mr.x
956 pencils

I like it. But as Jack said, who is it directed to? Truck drivers?

Billoughsby's picture
Billoughsby
5091 pencils

Anyone who drives, and has a family. So if you don't have a family, you can drive like Mad Max.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

ElCaza89's picture
ElCaza89
315 pencils

it's a new angle, I like it, but that concept it's being here for a long time

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

Like the picture, generally like the type choices and art direction, but I don't get it.

Sdb's picture
Sdb
1364 pencils

like it!

my-meritlist's picture
my-meritlist
8 pencils

who is it for??

mr.x's picture
mr.x
956 pencils

Then its a bit confusing with the truck on all three ads. Obviously a hole livingroom wont fit in a car, but still.

shah wali jan's picture
shah wali jan
257 pencils

what is this?

the_lizard_king's picture
the_lizard_king
1259 pencils

Nice ad! Everyone who drives has atleast someone to look upto! Good one!

And then GOD said...
Let there be creativity!!!

tank yang's picture
tank yang
10 pencils

i like the idea,but i don't know which is the important point,driver or something.

dollypoppin's picture
dollypoppin
1423 pencils

I like this, hope this helps me with our bid. :)

---------
"Nihil sub sole novum"

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