The executive board went to a resort hotel to take part in a series of talks. In other words: ...
In other words: Beer!
Advertising Agency: Famiglia, São Paulo, Brazil
Art director: Fabio Brigido
Copywriter: Samir Mesquita
Creative Directors: Fernando Nobre, Atila Francucci
Photographer: Lúcio Cunha
Illustrators: Darcy Vieira, João Bola