Off: Woman

Leave no blood for mosquitos.

Advertising Agency: Giovanni+Draftfcb, Rio de Janeiro, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Marcus Saulnier
Copywriters: Fábio Penedo, Luiz Kanadani
Photographer: Thelma Vilas Boas
Account Executive: Álvaro Figueiredo

April 2008


mrtalented's picture
2173 pencils

albinos aren't attractive to mosquitos?

simone's picture
187 pencils

Agree with you. Bad idead, makes room for many interpretations. Draft is just not the same anymore. Lame campaign.

jdstr8's picture
64 pencils

i don't get it. albinos still have blood. they are just without pigment. but their eyes and hair should be without pigment too, so i'm assuming these aren't albinos. it seems to say that the product will suck out all of your blood, leaving none left for the mosquitos.

ivan's picture

These guys are not albinos. Albinos' hair lacks pigment too, which is clearly not the case here. These guys are simply white white because they have no blood in their arteries and veins. Or it seems to mosquitoes.

mrtalented's picture
2173 pencils

michael jackson then

harrison bruce's picture
harrison bruce
112 pencils

This first one is good. It intrestingly shows how the product eliminates the one element that pesky mosquitos seek. My problem is that like some other campaigns, the following ads are just clones of the first. They might as well continue ad nauseum showing an old man and woman, middle age man and woman, Aunt, Uncle, Niece, Nephew etc...
Sorry, it's tax time and I'm feeling a little ornery.

Leandro's picture
117 pencils

ei, patrick?

Dick Huges's picture
Dick Huges
937 pencils

simply bad.

Rog's picture
6092 pencils

Not working.

>>>> That's not an ad. THIS is an ad.

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