9 comments

Spanky's picture
Spanky
4898 pencils

boring. from where these inspiration draw.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Easy on them, try to go.
That loving feeling, lost you have...

-A Jedi master

Pacific Blue's picture
Pacific Blue
335 pencils

I love this typo.
Anybody knows the name of it?

teenie's picture
teenie
1894 pencils

It's for "upperground boutique" - try reading upwards.

I'm going to assume they sell funky clothes and such. I don't know if I like the lines so much, but I think the concept is nice and memorable.

flush daniel toilet's picture
flush daniel toilet
12 pencils

Flush it

Wordnerd's picture
Wordnerd
6662 pencils

I don't really know weather the idea is good or not.. the lines definately are too short and not weird enough to make sure many people will get to read them upwards. And even if they do, theres no reward like a cool/funny/great thought in it

Uabi's picture
Uabi
38 pencils

Someone, please explain...

Spanky's picture
Spanky
4898 pencils

it's a little convoluted. but the most sense i could make of it is that off the hook is a "upperground" boutique, as apposed to below ground. so their idea is to put sentences in reverse order so you have to read them from bottom to top. stupid idea really.

Guest's picture
Guest

Did not understand so I ignored them, but then I saw them again and it was nice to get the meaning. If that happens to regular potential consumers then it works, then is good.

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