Off: Send mosquitos far away

Advertising Agency: Giovanni+Draftfcb Rio de Janeiro
Creative Directors: Adilson Xavier, Cristina Amorim, Fernando Barcellos
Art Directors: Ricardo Câmara, Felipe Gomes
Copywriter: Leonardo Bartoli

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29 comments

Tincho's picture
Tincho
1093 pencils

ok.

djakuza's picture
djakuza
517 pencils

?

Sabupaul's picture
Sabupaul
61 pencils

The newspaper is in Chinese. You can drive away mosquitoes to China. Get it? Pretty decent.

sabupaul

Wordnerd's picture
Wordnerd
6662 pencils

well it's a nice thought but 90% won't spot that this not a chinese/japanese mosquito ;)

they should have chosen a place, where there are normally no mosquitos. like the north pole or s.th. then it would have been much clearer

elgrecones's picture
elgrecones
323 pencils

the joke on "send the msquitos far away" is like... from brazil with OFF u can send the mosquitos to china...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

North Pole might've been clearer to some, but as you know, it's been done for a leaf blower for Stihl very effectively.

I'm almost very certain that in Brazil, a country historically with the most number of Japanese immigrants (someone please correct me if I'm dead wrong), it's a common knowledge what country is on the opposite side of the globe. We just saw an "upside-down" ad campaign based on this geographical fact for Onitsuka Tiger athletic shoes.

I'm pretty sure the Brazilian audience will get the ad (and the joke)immediately when they see a rolled-up Japanese newspaper with the line "Send mosquitos far away."

I can think of a few ads that might have influenced this work off the top of my head. Give you one example. There was a great tv spot couple of years ago (out of DDB/SF) for Liquid Plumber that showed an American couple trying to de-clog their bathroom sink drain. They use the product. And we see a big, wet hair clog falling from out of the sky onto a dinner table at a French cafe. Line: Sends the clogs away. Far away.

It's definitely not a new thinking, but still very memorable.

I quite like it.

Wordnerd's picture
Wordnerd
6662 pencils

you might be right. my art-partner is from south america and she got it right away

ahpitt's picture
ahpitt
342 pencils

How do you identify the mosquitos are Brazilian? They could be from China, Korea, Africa, South East Asia or where ever.

May be adding traditional costume of Brazil to the mosqitos? (LOL)

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

If you zoom in close you can tell it's a Brazilian mosquito.
It has thicker, muscular hind legs from playing "football" all the time. It's got green, yellow and blue stripes around the belly. And if you look REEEEEAL careful, it has "Made in Brazil" tattooed on the wing...

Lemme know when you want to know what a Korean mosquito looks like!!!

ahpitt's picture
ahpitt
342 pencils

Well, let me tell you how a Korean mosquito looks like.

It has strong immunity ability, as eating too much of Kimchi. It has a dirty body from repairing Samsung or LG electronic products and Hyundai vehicles all the time. It has deep pouches as overnight for acting soap drama like "Dae Cheong Geum", "Fullhouse" ... and of course, it has "Product of Korea" tattooed on the wing as well ... :P

Haha ... Jet Propulsion Lab, you are humor!

jazarah's picture
jazarah
1262 pencils

interesting, frankly I didn't get it this way

spongeheart's picture
spongeheart
264 pencils

That's Japanese, not Chinese.

JAGGY's picture
JAGGY
1382 pencils

It's not even Japanese. It Xhansa.

Jaggy, MICA Ahmedabad

everartz's picture
everartz
7611 pencils

the newspaper seemed like a marker to me at my first glance...with the tip on! but i dont get it xD
--
Everartz

| Everartz |

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

* * * * *

all the brazilian stuff seems to be a bit lame at last time. French style rocks most at the moment or at least here at adsoftheworld

djakuza's picture
djakuza
517 pencils

but when you've got a japanese or chinese or Xhansa ;) newspaper you and the mosquitos are already in the "far" country. sorry but not really clever.

heroin4th's picture
heroin4th
30 pencils

don't get it
and that's Japanese

ChuckNorris's picture
ChuckNorris
834 pencils

You got to know this ad is from Brazil, or it makes no sense.

Its aimed at Brazilians who speak Portuguese, and not chinese/japonese/xhansa.

So it just says that the mosquitoes will leave Brazil and go to a far place, like china etc.

Quite simple, IMHO.

Dr. Dedo Verde's picture
Dr. Dedo Verde
24 pencils

Dumbs!
The brazilian mosquito runs to the other side of the world.

sloppy4's picture
sloppy4
1496 pencils

they don't have mosquitos in japan/china?
who would have known that?
i thought those things are everywhere.
and therefore i didn't get it at all.

m0u5emeow's picture
m0u5emeow
10 pencils

whatever language it is. Its not direct. even for ppl that like ads who are ready to breake the code of the ad. From all the comments you can tell that this ads is not single-minded nor direct. I doubt yr TA will get the message.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

It's a decent notion poorly communicated. Back to the drawing board and this could get good. Not yet though.

Saying 'done' without saying where, has been done to death.

We're going to need more lube.

BulbheaD's picture
BulbheaD
254 pencils

i'm waiting how dentsu bangkok would do this brand.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

ernesto p's picture
ernesto p
76 pencils

pero si te ponés off en japón, los mosquitos se van a ir a brasil!!!!
corran!!
ahh!!!

Dick Huges's picture
Dick Huges
939 pencils

good for local award shows. Will never be good at an international award show where some of the jury members are actually from Eastern countries.

simon.gross's picture
simon.gross
541 pencils

I want to look at ads, not frikkin brain teasers! This one's about as annoying as a mosquito in your ear at 2 in the morning. What's wrong with a good old instant get? Why does everything have to be so damn clever? Entertain me! Move me! Give me a proper Aha moment! Sure I get it. Yippee. I solved the puzzle. Do I care? No. Your job is to make me care.

annie_us's picture
annie_us
90 pencils

What is ad mean? Don't kill?

jungle boy's picture
jungle boy
196 pencils

and what if the chinese/japanese started using this product?
will the mosquitoes come back to where to Brazil?

Guest's picture
Guest

good idea. i design ads for fun, and i never would have thought of this.

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