Off: No choice, 3

Make no choice for mosquitoes.

Advertising Agency: K I D, Bangkok, Thailand
Creative Director / Art Director: Puripong Limwanatipong
Copywriter: Vanboon Sankhavadhana
Photographer: 68 Studio
Designer/ Illustration: Chaiyaporn Benyakusol
Retouching: Somporn Inthong, Wanchai Suttikitiwong
Other additional credit: Wareemon Benjapong

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23 comments

Guest's picture
Guest

So the same agency and creative team is doing the same idea for 2 competing brands?

http://adsoftheworld.com/media/print/baygon_chameleon

Ad_Man's picture
Ad_Man
828 pencils

why don't you understand the brands and the concepts they are using, guest commenter? those are two different products with different uses with different concepts.
about the ad, there's something about it that i don't like.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

But using the same three animals in both. Hmm.

STRTLRS's picture
STRTLRS
1607 pencils

Both campaigns might be pitches to win SC Johnson as a client. This one's certainly better than the Baygon one.

For those who don't get it, the insect has no choice but to go and try to bite it's own predator. That's of course if you spray your pets and farm animals as well...

www.storytellerscreative.com

---------------
I think, therefore... yeah.

everartz's picture
everartz
7611 pencils

so the mosquito has no choice but to bite the lizard...so creative...
--
Everartz

| Everartz |

Guest's picture
Guest

Sooooooo stupid! Is not that the mosquitoe bites the lizard. It became like that because he has nothing to eat!

Ad_Man's picture
Ad_Man
828 pencils

that's what he meant. easy, dude.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

WE HAVE TO CALL THIS SERIES ( BAYGON-OFF)!!!!!!!!!

http://adsoftheworld.com/media/print/baygon_chameleon

Guest's picture
Guest

yes i agree with 'Guest commenter' may be the concept is different but OFF & Baygon has the same Art Direction !!
and also the agency use the same elements for both .. i think it is not success at all?? or does not WORK?

AdvMan's picture
AdvMan
299 pencils

Offffff It's soooo bad.

İyi Reklam, Kötü Reklam
www

Guest's picture
Guest

Nice one, improve shadow execution.

Guest's picture
Guest

S.C. Johnson owns both brands, and they're probably sold in different countries, so who cares if it's the same concept? It was probably purposely done that way to increase awareness for both brands simultaneously.

®'s picture
®
131 pencils

ok insects no longer invade your home.. but outdoors have a lot of animals other than lizards and amphibians... Sorry, i find it a bit forced.
The Baygon ones work better, cuz you're saying that insects are extinct...

Guest's picture
Guest

I think it' s cool. The insect has no choice but to dare biting its great enemy. Even it has similar concept with OFF but since it is a showcase , there's no real commercial purpose. Be open- minded..

Guest's picture
Guest

cool!!

Guest's picture
Guest

jajajajajaj look at the name of the first retoucher, SOMPORN?
really, i understand all now.

joelapompe's picture
joelapompe
3490 pencils

mosquitoes forced to eat something else it's such an old concept !!! I've seen better on this...

http://www.joelapompe.net / Facebook : Joelapompe

Guest's picture
Guest

primitive idea,sad

tantrik_indian's picture
tantrik_indian
953 pencils

I think, a better line could have been - 'Leaves no choice for mosquitoes'

~~this paranoid survived!~~

idrojordi's picture
idrojordi
782 pencils

Good ad, but I agree with Tantrik, the line he sugggests works better.

Guest's picture
Guest

The lizard in question is an iguna which is a veggie and doesnt eat flies anyway

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

I got the fact that they have no choice, but to go cold blooded, which is what they can't do...

Missed the whole predator thing...

Istiko's picture
Istiko
165 pencils

i don't know, but this not impress me :(

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