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Beach

Agency: 
Published/Aired: 
May 2011
Description: 

Print advertisment created by FCB, Brazil for Off!, within the category: Pharmaceutical.

Turn Off!

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head Of Art: Benjamin Yung Jr
Art Director: Rodrigo L. Rodrigues
Copywriter: Ricardo Martin
Illustrator: Indio San
Photographer: Alexandre Ermel
Digital Artist: Fabio Vido

Comments (7)

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Highest Rated

isha_raturi's picture
isha_raturi
Activity Score 14

Moths get attracted towards bulbs/ light. That's why they have drawn an analogy by drawing the head as bulb. When the bulb is switched off, moths won't be near it anymore. Similarly, with the spray or lotion(whatever it is), they won't be near the human.

artwork is great, I think the copy could have been more elaborate.

morse's picture
morse
Activity Score 17660

Great insight and great colors.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Davai's picture
Davai
Activity Score 618
antoniobac's picture
antoniobac
Activity Score 192

interesting

Jef's picture
Jef
Activity Score 174

Simply beautiful. Congrats.

rakel's picture
rakel
Activity Score 250

i like the concept, but i'd like to know whats in the top of the bulb/head, and why the "man" is made as a ballon?

isha_raturi's picture
isha_raturi
Activity Score 14

Moths get attracted towards bulbs/ light. That's why they have drawn an analogy by drawing the head as bulb. When the bulb is switched off, moths won't be near it anymore. Similarly, with the spray or lotion(whatever it is), they won't be near the human.

artwork is great, I think the copy could have been more elaborate.

DGCS's picture
DGCS
Activity Score 410

Great campaign. Great idea. Simple.

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