Off!: Beach

Turn Off!

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head Of Art: Benjamin Yung Jr
Art Director: Rodrigo L. Rodrigues
Copywriter: Ricardo Martin
Illustrator: Indio San
Photographer: Alexandre Ermel
Digital Artist: Fabio Vido

Published: 
May 2011

7 comments

morse's picture
morse
17002 pencils

Great insight and great colors.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Davai's picture
Davai
618 pencils
antoniobac's picture
antoniobac
192 pencils

interesting

Jef's picture
Jef
174 pencils

Simply beautiful. Congrats.

rakel's picture
rakel
250 pencils

i like the concept, but i'd like to know whats in the top of the bulb/head, and why the "man" is made as a ballon?

isha_raturi's picture
isha_raturi
14 pencils

Moths get attracted towards bulbs/ light. That's why they have drawn an analogy by drawing the head as bulb. When the bulb is switched off, moths won't be near it anymore. Similarly, with the spray or lotion(whatever it is), they won't be near the human.

artwork is great, I think the copy could have been more elaborate.

DGCS's picture
DGCS
410 pencils

Great campaign. Great idea. Simple.

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