Odyssey Raheja Universal: How to quit

How to quit smoking in 60 minutes

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director: Dhrupal Mehta
Copywriter: Shivnay Sabharwal
Published: November 2012

6 comments

Andrej Troha's picture
Andrej Troha
613 pencils

WHAAAAAT?!?!?
When you get an "idea", let it rest. For a day or two. Review it, check it. If it looks like the picture above, forget it. Don’t rape (!) it. Get your team together and do it from square one. OK? Please.

haldersubhasish9's picture
haldersubhasish9
39 pencils

Very few ad agency follow this culture here in India, Here Creative directors understand all the things, and art director assist for their DTP work , they are working for money for repaying their loans, not for brand development or brand awareness

haldersubhasish9's picture
haldersubhasish9
39 pencils

Very few ad agency follow this culture here in India, Here Creative directors understand all the things, and art director assist for their DTP work , they are working for money for repaying their loans, not for brand development or brand awareness

jackblack's picture
jackblack
2261 pencils

Nice try, but no cigar. Well, you've decided to quit smoking anyway.

kleenex's picture
kleenex
29454 pencils

TheyHaveAConcept.... AFailedConcept.....

vinod bana's picture
vinod bana
20 pencils

Nice try, but no cigar. Well, you've decided to quit smoking anyway.

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