Wow, what a beautiful smile, huh?!
The concept of this new campaign, created with noodles modeling clay based on everyday events that lead a person to take care of their oral health. The animation was extremely well done, with bright colors and relaxed texts to draw attention to a subtle and fun.
Advertising Agency: Finart Publicidade, Vitória/Espírito Santo, Brazil
Creative Director: Bruno Hilel
Art Directors: Bruno Hilel, Gustav Augustin
Copywriter: Ana Clara
Illustrator 3D: Real Multimídia
Planner: Amanda Paes
Published: July 2012