Odonto Scan: You took care of your smile today? 2

For eating and brushing is only beginning.

The concept of this new campaign, created with noodles modeling clay based on everyday events that lead a person to take care of their oral health. The animation was extremely well done, with bright colors and relaxed texts to draw attention to a subtle and fun.

Advertising Agency: Finart Publicidade, Vitória/Espírito Santo, Brazil
Creative Director: Bruno Hilel
Art Directors: Bruno Hilel, Gustav Augustin
Copywriter: Ana Clara
Illustrator 3D: Real Multimídia
Planner: Amanda Paes

July 2012

1 comment

Fernando Fernandes's picture
Fernando Fernandes
1401 pencils

Cores e massinha de modelar! nada igual né!

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