Odonto Scan: You took care of your smile today? 1

If the only engine that you hear is the car, so, now it's time to go to the dentist.

The concept of this new campaign, created with noodles modeling clay based on everyday events that lead a person to take care of their oral health. The animation was extremely well done, with bright colors and relaxed texts to draw attention to a subtle and fun.

Advertising Agency: Finart Publicidade, Vitória/Espírito Santo, Brazil
Creative Director: Bruno Hilel
Art Directors: Bruno Hilel, Gustav Augustin
Copywriter: Ana Clara
Illustrator 3D: Real Multimídia
Planner: Amanda Paes

July 2012


Baelin's picture
273 pencils


George Souza's picture
George Souza
116 pencils

It's a nice message and concept is ok, but I think this copy only works well in Portuguese.

Art is beautiful.

bate_palmas's picture
1479 pencils

dont get it

Fernando Fernandes's picture
Fernando Fernandes
1409 pencils

Cores e massinha de modelar! nada igual né!

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