Odebrecht: Maracanã, 2

We are the country of the soccer, of the Pan-American games and we can be the country of the World Cup and of the Olympic Games. But, above all, we are the country of Maracanã.

These ads are related to the recent reforms in Brazil's most famous stadium: Maracanã. The reform is part of a national effort to make Rio de Janeiro able to host the Olympics in 2012 and Brazil to host World Cup of 2014.

Advertising Agency: Casa da Criação, Rio de Janeiro, Brasil
Creative Director: Heleno Bernardi
Art Director: Rodrigo Lomelino
Copywriter: Marcelo Coli
Photographer: Romeceli Jr.
Published: 2007

9 comments

Gman's picture
Gman

Nice art direction. But this Ad is for what?

Didi Mocó's picture
Didi Mocó

These ads are related to the recent reforms in Brazil's most famous stadium: Maracanã. The reform is part of a national effort to make Rio de Janeiro able to host the Olympics in 2012 and Brazil to host World Cup of 2014.

marcelo_andrade's picture
marcelo_andrade
119 pencils

Direção de arte bem legal, o preto e branco chamam a atenção.
A empresa que assina é aquela famosa de engenharia?

Marce

Marcelo Andrade - Art director (Brazil)
http://marceloandrade.carbonmade.com/

marcelo_andrade's picture
marcelo_andrade
119 pencils

Já conferi... é sim...
Ma

Marcelo Andrade - Art director (Brazil)
http://marceloandrade.carbonmade.com/

clamyd's picture
clamyd

i bet they'll love it up in the favelas

Tincho's picture
Tincho
1093 pencils

That "sound" pejorative.

Spanky's picture
Spanky
4898 pencils

it probably works to get football fans motivated. so i like it in that sense. but creatively, it's pretty uninspired.

Blahg's picture
Blahg
616 pencils

I'm so sorry... when I first read the copy below I misread and thought it said the Macarena that horrible dance craze that swept through during the 90's (and still exists in some parts of New Hampshire). Gives a completely different and hilarious tone to the ad. :)

Spamofthetruth's picture
Spamofthetruth

Didi Mocó = Marcelo Coli (copywriter of this ad).

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