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Odebrecht: Maracanã, 2

Odebrecht: Maracanã, 2
Your rating: None Average: 3.7 (3 votes)

We are the country of the soccer, of the Pan-American games and we can be the country of the World Cup and of the Olympic Games. But, above all, we are the country of Maracanã.

These ads are related to the recent reforms in Brazil's most famous stadium: Maracanã. The reform is part of a national effort to make Rio de Janeiro able to host the Olympics in 2012 and Brazil to host World Cup of 2014.

Advertising Agency: Casa da Criação, Rio de Janeiro, Brasil
Creative Director: Heleno Bernardi
Art Director: Rodrigo Lomelino
Copywriter: Marcelo Coli
Photographer: Romeceli Jr.
Published: 2007

9 Comments

Gman's picture

Nice art direction. But this Ad is for what?

Didi Mocó's picture

These ads are related to the recent reforms in Brazil's most famous stadium: Maracanã. The reform is part of a national effort to make Rio de Janeiro able to host the Olympics in 2012 and Brazil to host World Cup of 2014.

marcelo_andrade's picture 119 pencils

Direção de arte bem legal, o preto e branco chamam a atenção.
A empresa que assina é aquela famosa de engenharia?

Marce

Marcelo Andrade - Art director (Brazil)
http://marceloandrade.carbonmade.com/

marcelo_andrade's picture 119 pencils

Já conferi... é sim...
Ma

Marcelo Andrade - Art director (Brazil)
http://marceloandrade.carbonmade.com/

clamyd's picture

i bet they'll love it up in the favelas

Tincho's picture 1099 pencils

That "sound" pejorative.

Spanky's picture 2340 pencils

it probably works to get football fans motivated. so i like it in that sense. but creatively, it's pretty uninspired.

Blahg's picture 644 pencils

I'm so sorry... when I first read the copy below I misread and thought it said the Macarena that horrible dance craze that swept through during the 90's (and still exists in some parts of New Hampshire). Gives a completely different and hilarious tone to the ad. :)

Spamofthetruth's picture

Didi Mocó = Marcelo Coli (copywriter of this ad).

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