Odebrecht: Maracanã, 2
We are the country of the soccer, of the Pan-American games and we can be the country of the World Cup and of the Olympic Games. But, above all, we are the country of Maracanã.
These ads are related to the recent reforms in Brazil's most famous stadium: Maracanã. The reform is part of a national effort to make Rio de Janeiro able to host the Olympics in 2012 and Brazil to host World Cup of 2014.
Advertising Agency: Casa da Criação, Rio de Janeiro, Brasil
Creative Director: Heleno Bernardi
Art Director: Rodrigo Lomelino
Copywriter: Marcelo Coli
Photographer: Romeceli Jr.
Published: 2007
9 Comments
Nice art direction. But this Ad is for what?
These ads are related to the recent reforms in Brazil's most famous stadium: Maracanã. The reform is part of a national effort to make Rio de Janeiro able to host the Olympics in 2012 and Brazil to host World Cup of 2014.
Direção de arte bem legal, o preto e branco chamam a atenção.
A empresa que assina é aquela famosa de engenharia?
Marce
Marcelo Andrade - Art director (Brazil)
http://marceloandrade.carbonmade.com/
Já conferi... é sim...
Ma
Marcelo Andrade - Art director (Brazil)
http://marceloandrade.carbonmade.com/
i bet they'll love it up in the favelas
That "sound" pejorative.
it probably works to get football fans motivated. so i like it in that sense. but creatively, it's pretty uninspired.
I'm so sorry... when I first read the copy below I misread and thought it said the Macarena that horrible dance craze that swept through during the 90's (and still exists in some parts of New Hampshire). Gives a completely different and hilarious tone to the ad. :)
Didi Mocó = Marcelo Coli (copywriter of this ad).