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All You Need Is an Opinion, Hockey

Agency: 
Published/Aired: 
December 2011
Description: 

In sports betting, all you need is an opinion: Who’s gonna win? Who’s gonna score? Who’s hot and who’s not? And why? We dramatize this by putting opinions everywhere in a hockey game & football match.

All you need is an option

Advertising Agency: TBWA\ Stockholm, Sweden
Copywriters: Johannes Ivarsson, Kalle Widgren
Art Directors: Alexander Fredlund, Carl Dalin
Typographers: C2
Account Director: Jonas Andersson
Account Manager: Annika Molnár
Final Art: Stefan Gallon

Comments (8)

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Highest Rated

mbegley's picture
mbegley
Activity Score 2

Completely disagree. In fact, I think you have it backwards.

The idea is spot-on. Sports fans - particularly hockey fans - evaluate a players value based on the measure of their performance vs their salary/cap-hit. Not only will this concept strike a chord with any hockey fan, its also capable of connecting with the casual sports fan.

The photo on the other hand is quite is strange. A players name on their back is not usually positioned below their number. Additionally, if the word 'overpaid' was the focus of the ad, it should be larger - more prevalent. Otherwise, there needs to be more labeling on other players in the picture.

I will say the "in-net" angle is great and captures the chaotic nature of the game.

simonds08's picture
simonds08
Activity Score 598

would have been better if a puck was flying by the goal keeper

caferpilo's picture
caferpilo
Activity Score 14

good photography

pierrelastname's picture
pierrelastname
Activity Score 2869

EPICA? no way!!

Hadrons's picture
Hadrons
Activity Score 6017

good

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

nice

JensH's picture
JensH
Activity Score 111

Photo good, idea not so good.

mbegley's picture
mbegley
Activity Score 2

Completely disagree. In fact, I think you have it backwards.

The idea is spot-on. Sports fans - particularly hockey fans - evaluate a players value based on the measure of their performance vs their salary/cap-hit. Not only will this concept strike a chord with any hockey fan, its also capable of connecting with the casual sports fan.

The photo on the other hand is quite is strange. A players name on their back is not usually positioned below their number. Additionally, if the word 'overpaid' was the focus of the ad, it should be larger - more prevalent. Otherwise, there needs to be more labeling on other players in the picture.

I will say the "in-net" angle is great and captures the chaotic nature of the game.

George Souza's picture
George Souza
Activity Score 116

Overpaid. All you need is an opinion.

Good idea, but i think it didn't work. Needs some more elements.

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