Oddset: All You Need Is an Opinion, Hockey
All you need is an option
In sports betting, all you need is an opinion: Who’s gonna win? Who’s gonna score? Who’s hot and who’s not? And why? We dramatize this by putting opinions everywhere in a hockey game & football match.
Advertising Agency: TBWA\ Stockholm, Sweden
Copywriters: Johannes Ivarsson, Kalle Widgren
Art Directors: Alexander Fredlund, Carl Dalin
Typographers: C2
Account Director: Jonas Andersson
Account Manager: Annika Molnár
Final Art: Stefan Gallon
8 Comments
would have been better if a puck was flying by the goal keeper
good photography
EPICA? no way!!
good
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
nice
http://www.mandarinoadv.com
Photo good, idea not so good.
Completely disagree. In fact, I think you have it backwards.
The idea is spot-on. Sports fans - particularly hockey fans - evaluate a players value based on the measure of their performance vs their salary/cap-hit. Not only will this concept strike a chord with any hockey fan, its also capable of connecting with the casual sports fan.
The photo on the other hand is quite is strange. A players name on their back is not usually positioned below their number. Additionally, if the word 'overpaid' was the focus of the ad, it should be larger - more prevalent. Otherwise, there needs to be more labeling on other players in the picture.
I will say the "in-net" angle is great and captures the chaotic nature of the game.
Overpaid. All you need is an opinion.
Good idea, but i think it didn't work. Needs some more elements.