Oddset: All You Need Is an Opinion, Football

All you need is an option

In sports betting, all you need is an opinion: Who’s gonna win? Who’s gonna score? Who’s hot and who’s not? And why? We dramatize this by putting opinions everywhere in a hockey game & football match.

Advertising Agency: TBWA\ Stockholm, Sweden
Copywriters: Johannes Ivarsson, Kalle Widgren
Art Directors: Alexander Fredlund, Carl Dalin
Typographers: C2
Account Director: Jonas Andersson
Account Manager: Annika Molnár
Final Art: Stefan Gallon